NBC Sports Group tied up a multi-year extension of its exclusive partnership with MX Sports Pro Racing to continue as the television and digital home of the Lucas Oil Pro Motocross Championship. In addition, Lucas Oil returns as the series’ title sponsor. NBC Sports Group will present comprehensive coverage of every qualifier, Moto 1 and […]
The XFL unveiled the eight cities and venues its teams will call home when the league launches the weekend of February 8-9, 2020. The announcement was made today by XFL Commissioner & CEO Oliver Luck, who named participating cities Dallas (playing at Globe Life Park), Houston (TDECU Stadium), LA (StubHub Center), New York (MetLife Stadium), […]
Seattle is officially on deck to become the NHL’s 32nd team after the NHL Board of Governors voted Tuesday to approve the expansion application from the city’s ownership group to bring the team into the league beginning with the 2021-22 season. To make room for the new team, the Board of Governors approved a realignment […]
Twitter laid out the sports world that was in 2018, breaking down highlights from the past year. LeBron James ranked was the most Tweeted about athlete in the world in 2018. Meanwhile, the most Tweeted day of 2018 was Sunday, February 25, the day of the PyeongChang Olympic Winter Games Closing Ceremony with 103 million […]
Hyundai is making a return trip to the Super Bowl, slating a 60-second ad that will run in the first quarter of the game on Feb. 3 in addition to a 30-second pregame ad and Super Bowl experiential marketing activations in Atlanta. Agency-of-record Innocean Worldwide handles the spot. The decision means that Hyundai now joins […]
FOX Sports checked in with its week 13 NFL numbers, which saw the Patriots’ win over the Vikings reel in a 15.9/31 in overnight Nielsen scores, up 16% over last year’s equivalent and ranking as the top metered market rating for an NFL telecast this season. Overall the regional window drew a 9.9/21 and up […]
Saturday sees the Atlanta United FC square off against the Portland Timbers for all the marbles with the MLS Cup gets underway from Mercedes-Benz Stadium in Atlanta. The game gets underway at 8p, with coverage running across FOX and UniMas nationally. Cynopsis asked Zachary Kenworthy, Coordinating Producer at FOX Soccer, about the network’s coverage plans, […]
Thursday Night Football last week saw the Cowboys’ win over the New Orleans Saints in Week 13 action set record numbers with an average audience of 22.2 million viewers across all platforms, including FOX, NFL Network, FOX Deportes,and digital channels. That ranks as the most-watched Thursday Night Football game ever and up 56% versus the […]
The New York Racing Association and FOX Sports inked a long-term television programming deal that makes FOX Sports the year-round national television home for NYRA racing from Saratoga Race Course and Belmont Park. The deal will see FOX Sports deliver a scheduled 500 hours of NYRA racing including coverage of nearly every race day at […]
BMW signed on as a Worldwide Partner of The Ryder Cup for the next two matches between the US and Europe at Whistling Straits, in Wisconsin, in 2020 and Marco Simone, in Italy, in 2022. As part of this commitment, BMW has also renewed its status as an Official Partner of the European Tour for […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5