Hyundai details Super Bowl plans

Hyundai is making a return trip to the Super Bowl, slating a 60-second ad that will run in the first quarter of the game on Feb. 3 in addition to a 30-second pregame ad and Super Bowl experiential marketing activations in Atlanta. Agency-of-record Innocean Worldwide handles the spot. The decision means that Hyundai now joins Kia and Mercedes-Benz as auto brands that have confirmed 2019 Super Bowl ads.

“After more than a decade of Super Bowl experience and well-regarded creative executions, we are excited to return to the Big Game with fresh, new content that uses the successful formula we’ve refined over the years,” said Dean Evans, CMO, Hyundai Motor America. “The Super Bowl is America’s largest stage that allows us to entertain a massive audience while sharing our latest brand and product messages.”

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