CES week saw one of the key discussions in sports media, in addition to gambling, center around how machine learning would impact the fan experience. Cynopsis caught up with Warren Packard, CEO of THUUZ Sports, the Bay Area sports tech company that has created measurable “excitement ratings” for media companies, built the automated highlights machine […]
The Divisional round of the NFL Playoffs on Saturday bolstered for FOX and NBC. FOX Sports’ coverage between the Cowboys and Rams drew more than 34 million viewers to the networks, according to Nielsen, notching a 17.9/33 in fast national ratings/share for the broadcast channel and up 25% over last’s year’s comparable window. Those numbers […]
The San Francisco Giants announced that they have changed their stadium name from AT&T Park to Oracle Park as part of a new a 20-year agreement with tech giant Oracle. Giants President & CEO Larry Baer said it is “very much in line with other recent naming-rights deals for top-tier facilities,” which could mean $300-350 […]
The YES Network finished 2018 as the most-watched regional sports network (RSN) in the country in both Primetime and Total Day. This marks the 14th time in 16 years that YES has been the most-watched RSN in the country. YES averaged 25,000 TV Households in Total Day in the New York DMA in 2018, 39% […]
The NBA, Turner Sports and Twitter announced a live streaming deal that will provide fans in the United States with a complementary experience on Twitter (via @NBAonTNT) for 20 NBA on TNT games this season. During the second halves of those games, fans can watch the action through a single-player, isolated camera view. Fans will […]
The LPGA and Aon announced the hole designations and scoring system on the LPGA Tour for the Aon Risk Reward Challenge, a new performance-based program that serves as Aon’s opening chapter of a multi-year partnership with both the LPGA and PGA TOUR. The season-long Aon Risk Reward Challenge will highlight golfers as they tackle challenging […]
Monday’s College Football Playoff National Championship between Alabama-Clemson, despite not being competitive on the field, held, the attention of millions on ESPN’s networks. The game scored cable’s highest overnight in 12 months (January 8, 2018 – January 7, 2019), as Clemson’s victory earned a 14.6 overnight across ESPN’s presentation. The CFP National Championship rating peaked […]
The ESPN networks will televise 31 matches during the 2019 Major League Soccer regular season. Twenty-five matches will air on ESPN and six will air on ESPN2. ESPN Deportes will offer Spanish-language coverage of all 31 matches; all matches will be streamed live on the ESPN App. In addition, ESPN+, the premium multi-sport, direct-to-consumer video […]
The NFL Wild Card weekend did not disappoint on the audience numbers, with Sunday’s NBC Eagles at Bears thriller posting a 22.9/40 overnight rating (not including digital), the highest for any show since Super Bowl LII on NBC (2/4/18) & up 12% from the comparable window last year (20.4/35 for Panthers-Saints, FOX). NBC’s 22.9/40 overnight […]
Which of the leagues in North America have the largest following? The NBA, according to a new study put forth by opendorse. With over 721 million followers on social, NBA players comfortably lead all leagues in total athlete audience size. NFL players held onto second place ahead of the up-and-coming MLS, which earned a big […]
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