NBA all a twitter with new deal

The NBA, Turner Sports and Twitter announced a live streaming deal that will provide fans in the United States with a complementary experience on Twitter (via @NBAonTNT) for 20 NBA on TNT games this season. During the second halves of those games, fans can watch the action through a single-player, isolated camera view. Fans will vote on Twitter for the player they want to see featured during the live stream of select regular-season and playoff games airing on TNT as well as the 2019 NBA All-Star Game.

“The NBA Twitter community is among the most vibrant in sports and entertainment,” said NBA Commissioner Adam Silver. “While watching NBA games on TNT, our fans on Twitter can now enjoy a unique second screen experience that will further enhance the way fans engage with each other and the game.”

The live streams will debut during TNT’s presentation of the 2019 NBA All-Star Game on Sunday, Feb. 17, with an ISO-CAM of a fan-voted player. The schedule of regular-season and playoff live streams will be announced at a later date, along with exclusive commentators who will provide analysis for this second screen offering. As part of the expanded relationship, the NBA – through its NBA Digital partnership with Turner – will continue to provide on-demand content from the @NBA Twitter handle, including video of pre-game warmups, in-game and post-game highlights, and behind-the-scenes content.

Since the NBA joined Twitter in 2009, the league has built the largest Twitter community of any sports league in the world with 27.5 million followers.

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