Stephen Curry is getting the spotlight treatment for the second installment of the Facebook Watch VS series. Unanimous Media and Facebook are teaming up to deliver a new six-episode original docuseries, Stephen vs The Game, which chronicles the three-time NBA Champion’s journey throughout the 2018-19 season. The series will premiere later this spring exclusively on […]
ELEAGUE gassed up a new deal with Psyonix, announcing a “first-of-its-kind” esports industry collaboration that will align the two businesses on premium content production, business relationships, and a unique live event as part of the NCAA Final Four Fan Fest presented by Capital One. Deal points will include a multi-part ELEAGUE feature series that will […]
Turner Sports goes all in on NBA All-Star 2019 this week, with live coverage from Charlotte starting Feb. 14 marking the company’s 34th year of coverage leading into the 68th NBA All-Star Game presented by Kia on Feb. 17 across TNT and TBS at 8p. With all hands on deck for the programming staple, Cynopsis […]
Let’s open with ratings news. The debut of the AAF on CBS landed a 2.1 overnight rating on the channel on Saturday night, as the network opened the season with a pair of regional games. The score tied the overnight rating of ABC’s Thunder/Rockets matchup, and behind ESPN’s coverage of Duke/Virginia, which pulled a 2.3.
Turner Sports is booking a whole new era of sports programming, announcing a first-of-its-kind agreement with Caesars Entertainment to develop gaming-related content for sports fans around the world. Caesars Palace Las Vegas will also be home to a Bleacher Report branded studio originating from inside its sports book that will serve as the central hub […]
Big changes are afoot for NASCAR America, which returns for its sixth season on Monday at 5p, sporting an all-new look, theme, studio and weekly schedule. Airing weeknights at 5p. The series will now originate directly from NBC Sports Group’s updated studio in Charlotte and – as part of the show’s rebranding – each weeknight […]
ESPN+ has topped the two million subscriber threshold in under a year, according to Disney, doubling its customer-base in the past five months. The platform scored a new viewership record in January when nearly 600,000 fans signed up with the addition to UFC to the OTT service with the addition of UFC Fight Night on […]
The PGA TOUR announced that three-time GRAMMY Award winner Darius Rucker signed on to become the organization’s first formal brand ambassador. Rucker will take on a larger role across PGA TOUR-owned channels, with fans able to see Rucker appear more frequently as a commentator on PGA TOUR LIVE, across PGA TOUR digital channels and in-person […]
The NBA locked in AT&T for a multiyear official marketing partnership, replacing Verizon, designed to create enhanced experiences for basketball fans across the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball. The deal launches next week at NBA All-Star 2019, where the global communications and technology company will be the title partner […]
NBC Sports Group and golf superstar Rory McIlroy announced the launch of GOLFPASS, a new digital membership “delivering comprehensive benefits tailored to the modern golfer’s lifestyle.” The platform, described as a direct-to-consumer subscription program, offers opportunities to play more golf, comprehensive tools to improve any golfer’s game; high-quality video content; and enhanced shopping and travel […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5