NBC Sports Network is adding a simulcast of Sky Sports News to its programming lineup every weekday from 11a-noon starting Friday. Sky Sports News highlights include the Premier League, NFL, Olympic sports, golf, auto racing, horse racing, and rugby. Leading into the Sky Sports News simulcast on Friday, NBCSN will present a special four-hour PFT […]
The PGA TOUR revised its regulations toward sponsorships with gambling brands, which can now be considered for Official Marketing Partners for all six tours overseen by the PGA TOUR. In addition, tournaments and players also can seek sponsored deals with such entities. “As the situation with legalized sports betting in the U.S. has evolved since […]
The Professional Fighters League is changing channels, inking a multi-year deal with ESPN and ESPN+, which will become the home of the PFL in the US, and with TSN, making it the exclusive home of PFL in Canada. All ten PFL events will air live across ESPN2, ESPN Deportes and ESPN+, with up to three […]
NBC Sports Group is adding the All-American Bowl to its portfolio. The famed high school football game now sees NBC Sports become the exclusive owner, operator and multi-platform media rights holder of the annual high school football showcase, which features the country’s Top 100 players, overseeing all day-to-day operations of the All-American Bowl, including the […]
Last week saw GumGum Sports reveal details from its NHL Scoreboard — a new, near real-time artificial intelligence/computer-vision platform used by teams, leagues and brands to measure the ROI of its deals, tracking 506 sponsors across 10 in-arena/on-ice NHL sponsorship placements. Among the findings: Instagram was by far the best social media platform in generating […]
This week sees MLS kick off season 24, complete with new teams, new messaging and a new playoff format. Play begins on Saturday and Sunday with games on ESPN, FOX, Univision, TSN and TVA. New this year will be the addition of a 24th club in FC Cincinnati, along with a new stadium in Minnesota […]
NBC Sports Group President Pete Bevacqua is now being given the keys to oversee the entire NBC Sports Group portfolio, and is adding NBC Olympics, Production, and Operations, among others, to his areas of responsibility, effective immediately. Bevacqua had joined the company as President, NBC Sports Group last September and had been managing Programming, Marketing, […]
FOX Sports released plans for its “most expansive” Major League Baseball schedule to date with a lineup that includes the 2019 All-Star Game from Progressive Field in Cleveland as well as the American League Division Series and Championship Series airing across FOX, FS1, and FOX Deportes. The season culminates with exclusive coverage of the 115th […]
Turner Sports named Howard Mittman to the role of Chief Executive Officer of Bleacher Report. Mittman, who has held a dual role as Chief Revenue Officer and Chief Marketing Officer of B/R since August 2017, will report to current B/R CEO and Founder Dave Finocchio until Finocchio’s departure from the company this June. Mittman will […]
The National Women’s Soccer League and A+E Networks are severing their equity partnership and rights deal that they agreed to in 2017. According to ESPN, A+E will remain a sponsor of the NWSL, through its cable channel Lifetime which has been the league’s main national TV home for the last two years. However, the network […]
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