FOX Sports saw Vegas give a lift to its NASCAR coverage, reporting that Sunday’s Monster Energy NASCAR Cup Series race drew an average viewership of more than 5.1 million, up 8% over its 2018 score, according to Nielsen, with the race pulling a 3.0/7. The NASCAR race ranked as the most-watched sports event of the […]
ESPN cemented a deal with New York Yankees pitcher CC Sabathia to serve in a variety of roles beginning this season, although Sabathia recently announced that he would retire from the Yankees following the 2019 season. Sabathia will contribute analysis to various ESPN platforms this season, including on SportsCenter, Get Up!, First Take, Golic & […]
WarnerMedia made the news official, announcing a reorganization that would see a reshuffling that includes Turner Sports moving under the eye of Jeff Zucker, who becomes Chairman, WarnerMedia News & Sports, and President, CNN. WarnerMedia will organize its teams around entertainment networks, live programming, content production and affiliate and advertising sales. WarnerMedia News & Sports […]
Secret Deodorant announced its partnership with the US Women’s National Soccer Team which will span 2019 and the Women’s World Cup. Marking the launch of the alliance, Secret has debuted “Cheer for Each Other,” the newest video in its “All Strength, No Sweat” line-up. The video, which was created by an all-female creative and production […]
ESPN is gearing up to launch Daily Wager, a new daily sports betting news and information show that will bow on March 11 as an one-hour program will air Monday through Friday on ESPNEWS at 6p. The show will be hosted by Doug Kezirian, who will be joined by sports betting experts as well as […]
NHL Network announced that 2018 United States Olympic Gold Medalist and five-time World Champion Kendall Coyne Schofield signed on to join the channel’s on-air lineup as a studio analyst. Coyne Schofield will appear across NHL Network’s studio programming and make her debut on NHL Tonight this evening at 10p beside Tony Luftman and Kevin Weekes. […]
Multiple reports on Thursday afternoon state that David Levy, longtime Turner president and a key force in building the company’s powerful sports brand, is expected to depart the company amid executive restructuring from new parent company WarnerMedia. The news follows the exit of longtime HBO chairman and CEO Richard Plepler from the channel. According to […]
After one season in the Monday Night Football booth, Jason Witten is heading back to the field, with the Dallas Cowboys announcing that Witten will unretire.“We thank Jason for his many contributions to Monday Night Football and to ESPN over the past year and wish him continued success. We have seen many former coaches and […]
Major League Baseball and Sportradar are aligning for a wide-ranging, multi-year partnership designed to enhance and expand distribution of MLB’s real time game statistics around the globe. Starting with the upcoming 2019 season, the deal, which encompasses media and gaming rights at both international and domestic levels, will see Sportradar receive exclusive distribution rights for […]
Celebrating the 100-day countdown to the FIFA Women’s World Cup France 2019, FOX Sports unveiled its family of lead announcers, programming and company-wide digital and marketing plans for the month-long tournament, which runs from June 7-July 7 out of Paris. JP Dellacamera and former U.S. Women’s National Team midfielder Aly Wagner lead FOX Sports’ world-class […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5