MLS officially became the latest league to strike a multi-year partnership with MGM Resorts International, which will serve as the league’s first official gaming partner. As part of the deal, Roar Digital, a joint venture between MGM and GVC, becomes the exclusive, official sports betting partner of MLS in addition to providing MGM Resorts and […]
T-Mobile and Major League Baseball renewed their partnership for another four years. To celebrate, the carrier will offer a free year’s subscription of MLB.TV and the MLB At Bat app’s premium features via T-Mobile Tuesdays. As the Official Wireless Sponsor of MLB, the brand will continue as the title sponsor of the T-Mobile Home Run […]
UFC is taking its PPV events to ESPN+, making the platform the exclusive distributor of events in the United States through 2025 and the single point of purchase for consumers. The deal kicks in with UFC 236: HOLLOWAY vs. POIRIER 2 on April 13, as part of 12 live events per year. The deal, according […]
The 2019 NCAA March Madness Selection Show on CBS, produced in partnership between CBS Sports and Turner Sports, drew a 4.0/9 rating/share for the bracket announcements to mark the highest score in five years. Top five markets were led by Louisville at a 16.4/28, followed by Columbus, Indianapolis, Greensboro-High Point-Winston Salem and a tie between […]
The value of great storytelling in business has never been higher, as seen in the influx of documentaries throughout sports media, from series like ESPN Film’s 30 for 30 to platforms like Netflix, Hulu and Amazon. One of those stories that on the docket is “WILLIE,” showcasing the life story of Willie O’Ree, the first […]
With three ACC teams (along with Gonzaga) taking the top seeds in the NCAA Men’s Basketball Tournament, CBS, TBS, TNT and truTV are preparing for the annual derby to crown a champion. The action gets underway with the First Four on Tuesday out of Dayton on truTV, with 11 seeds Belmont/Temple (9:10p) and 16 seeds […]
Major League Baseball and the MLB Players Association agreed upon a series of rule changes that will kick in over the next two seasons, subject to ratification by all 30 clubs. Changes set to begin this year will include (but are not limited to and subject to discussions with broadcast partners) inning breaks being reduced […]
The 2019 NCAA March Madness Music Series will see singer and songwriter Katy Perry headline the Capital One JamFest on April 7 with DJ and producer Zedd tipping off the night. The three-day Music Series (April 5-7) will be held at The Armory in Minneapolis and open with the AT&T Block Party on April 5, […]
CBS and NBC are reportedly swapping Super Bowls, in a story broken by the New York Post, stating that the two networks will now exchange spots in the rotation for the broadcast of the 2021 and 2022 Super Bowls. CBS was slated to broadcast the event in 2022 but will now take the 2021 broadcast, […]
FIFA Council members will be asked on Friday to approve a pilot tournament that will see an expanded 24-team Club World Cup take place in June-July 2021. The event will sport eight European participants, although plans for a worldwide Nations League are on hold, according to the AP. An overhaul of the current seven-team annual […]
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