ESPN+ locks down UFC PPVs

UFC is taking its PPV events to ESPN+, making the platform the exclusive distributor of events in the United States through 2025 and the single point of purchase for consumers. The deal kicks in with UFC 236: HOLLOWAY vs. POIRIER 2 on April 13, as part of 12 live events per year. The deal, according to the announcement, adds a new business model to ESPN+ and builds upon the multi-platform rights agreement announced in 2018, which is now extended through 2025.

“With the addition of UFC PPV events, we are making ESPN+ an absolute must-have for any fan of the UFC and mixed martial arts,” said Kevin Mayer, Chairman, Direct-to-Consumer & International, The Walt Disney Company. “In less than a year, ESPN+ has established itself as the leader in direct-to-consumer sports and this new programming agreement adds a significant business to our platform while reinforcing the value and strength of our product and our content lineup.”

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