With the Spurs clinching the series in only five games, the 2014 NBA Finals on ABC wrapped up with an average of 15,524,000 viewers and a 9.3 U.S. household rating, according to Nielsen, with both figures up from last year’s series between the two teams (through five games). The clinching contest reeled in 17,881,000 viewers, […]
WORLD CUP TRENDS: CSE’s Social Branding at the World Cup Trend: Visibility – Adidas vs. Nike vs. Puma In the battle of the equipment sponsors, Adidas, Official FIFA Partner of the World Cup, is outdueling Nike and Puma (official providers for teams.) The #allin campaign is reaching grand heights across the social platforms, thanks to […]
With the launch of the World Cup last week delivering ratings highs, social is also setting records. To make the most of the opportunity, FIFA partner Univision partnered with SnappyTV to deliver instant highlights of every matchup live on Twitter. Saturday saw Univision ranking as the top network across all English and Spanish language broadcast […]
As for ratings, ESPN opened its World Cup game slate with the Brazil/Croatia telecast on Thursday with an average 2.8 rating and 4.435 million viewers on ESPN. That rating is 49% higher than the opening match in 2010 while viewership is up 55%. The game also drew a record audience on WatchESPN, 1.1 million unique […]
Despite the potential for a Kings sweep in the Stanley Cup Finals, NBCSN reports that Game 4 of the series became the third most-watched Stanley Cup Final in channel history, according to Nielsen. The matchup delivered 3.383 million viewers, to put the channel in the top spot in cable in primetime and among A18-49. Through […]
Hard Knocks has a new home, as HBO Sports, NFL Films and the Falcons announced that the all-access series would make Atlanta the focus of this year’s edition of the show. Hard Knocks: Training Camp with the Atlanta Falcons will debut in August for the franchise’s ninth season with five episodes on Aug. 5 at […]
Exclusive: Microsoft is sponsoring Fusion’s daily The Soccer Gods: Brazil 2014 World Cup broadcast, with Microsoft’s Surface an integral part of the show. The one-hour program features breaking news, a recap of the day’s matches, celeb guests and features on all the partying going down in Brazil.
And so it begins. ESPN and Univision kick off the 2014 FIFA World Cup today, with both companies carrying the Brazil/Croatia matchup at 3:30p. ESPN drew headlines yesterday with the signing of Landon Donovan, who played with the past three FIFA World Cup squads, to the network’s coverage of the tournament. Donovan will contribute analysis […]
A new study from social marketing platform Crowdtap found 74.2 percent of World Cup viewers plan to use social media while watching games. The research polled more than 850 people to understand how social media relates to the World Cup and advertising, showing: 43.4 percent expect to post to Facebook, 34.1 percent expect to Tweet […]
The United States Golf Association is going long-term with Bell Media’s TSN and RDS in Canada. The organization locked in a new media rights agreement extending the networks’ partnership with the USGA through 2022, making TSN and RDS the exclusive Canadian broadcasters of the US Open. The move comes ahead of the channels’ coverage of […]
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