CBS Sports and the Professional Bull Riders entered a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. The partnership between the two companies began in 2012. The deal will see CBS Sports Network continue to provide exclusive coverage of the PBR’s […]
The NFL revealed that Browns rookie Johnny Manziel now ranks in the top spot of NFL player jerseys sold on NFLShop.com. The quarterback is ahead of No. 2 Russell Wilson, with Colin Kaepernick, Peyton Manning and Richard Sherman rounding out the top five sellers. The Seahawks dominated the charts with 12th Fan, Marshawn Lynch and […]
What a month for the Sports Illustrated moniker. Amid a month of launches, relaunches and brand evolution, the company not only unleashed a slate of ambitious digital projects in recent weeks, it also nailed a record day with its exclusive story on LeBron James’ new home, notching 6.1 million UVs. SI Digital’s recent projects have […]
On Thursday, Nickelodeon debuts its first-ever Kids’ Choice Sports 2014, which won the night among kids 2-11, 6-11 and tweens. Nielsen numbers show that the telecast earned a 3.8/1.2 million with Kids 2-11; a 5.2/1.0 MM among kids 6-11; and a 4.2/848,000 among tweens. The show’s total viewer average of 2.3 MM marks a 37% […]
Sinclair Broadcast Group is getting in the sports game, announcing the launch of the American Sports Network, “a collegiate sports initiative to be broadcast on a number of Sinclair’s broadcast television stations.” The company has already struck deals, pinning down broadcast agreements with Conference USA, the Colonial Athletic Association, Big South Conference, Southern Conference, and […]
FOX Sports officially named former Golf Channel talent Holly Sonders as the newest member of its team. Sonders will serve as a golf reporter and host of the network’s coverage of the USGA championships beginning in 2015. Sonders will also become a sideline reporter during NFL coverage and contribute to America’s Pregame as well as […]
With a heavy dash of Derek Jeter playing his final All-Star Game, the Summer Classic proved to be a boon for FOX, generating a 7.0 fast-national household rating, with an average audience of 11.34 million. That marks the highest-rated, most-watched All-Star Game since 2010, according to Nielsen, and first time that the MLB All-Star Game […]
One month out from the 2014-15 Premier League season, NBC Sports Group announced the TV slate for the first three months of the season, which will offer live coverage of all 130 matches starting Aug. 16 at 7:45a on NBCSN with Manchester United/Swansea City. A total of 68 Premier League matches will be presented on […]
A month before the launch of SEC Network, ESPN and the SEC are now rolling-out digital elements of the channel with the unveiling of a revamped SECsports.com and SECNetwork.com. The two organizations also revealed plans for SEC Network +, which offers live and on-demand coverage of more than 550 digital exclusive sporting events. The platform […]
With changes in the Chase coming up this season, NASCAR announced tinkering with the cars in contention as well. This year, in a move designed to help viewers identify the cars still in the running, the 16 drivers will display a special black and yellow paint scheme on various parts of the car. As drivers […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.