CBS Sports continues its ride with PBR

CBS Sports and the Professional Bull Riders entered a long-term agreement to keep CBS Sports and CBS Sports Network as the exclusive television home of the PBR on broadcast and cable. The partnership between the two companies began in 2012. The deal will see CBS Sports Network continue to provide exclusive coverage of the PBR’s Built Ford Tough World Finals from Las Vegas, the culmination of 50 total telecasts airing on CBS and CBS Sports Network throughout the year. Together, CBS Sports and CBS Sports Network will air more than 100 hours of original event coverage annually, which includes 14 broadcasts on CBS Sports. In addition, in 2015, CBS Sports will debut a new customized graphics package for PBR telecasts, to be used across both broadcast and cable.

“We are very pleased with our CBS partnership and excited that we will continue to be a part of the CBS Sports family,” said PBR Chairman and CEO Jim Haworth. “This new agreement represents the longest and strongest television deal in the PBR’s history. The commitment gives the PBR a solid foundation upon which to continue its growth of recent years and a home for our fans to turn to weekly for ‘the toughest sport on dirt.’”

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