A battle to the end between Rory and Phil was a hit for CBS Sports, as coverage of the 2014 PGA Championship was watched by an estimated 30.9 million viewers, according to Nielsen. That is up 30% over year ago numbers and 42% from 2012. In fact, the 30.9 million was the highest number of […]
ESPN unveiled its 2015 Big Monday Presented by Verizon men’s college basketball schedule, featuring a weekly doubleheader featuring teams from the ACC and the Big 12. The action tips off Jan. 5 and runs through March 2 with ACC games at 7p and the Big 12 at 9p. Debuting this season will be a Big […]
With the NFL’s preseason in full swing, McDonald’s, Verizon, Gillette and Nationwide are game planning around the league’s new platform as presenting sponsors of NFL Now. The platform launched last week as the league’s personalized next-gen video service, available via Android, iOS and Windows on mobile, as well as on Amazon Kindle Fire tablets, Fire […]
Mark Emmert said he isn’t done after the NCAA faced a historic decision to eliminate its rules blocking payments to college players for commercial use of their names, images and likenesses last week. Emmert told ABC’s This Week With George Stephanopoulos on Sunday that the NCAA will appeal the judgment. Emmert stated that while the […]
The NFL’s newest creation is officially off and running. The league launched its personalized on-demand video platform NFL Now yesterday, available via Android, iOS and Windows on mobile, as well as on Amazon Kindle Fire tablets, Fire TV, Xbox and Roku, among other outlets. The basic version of NFL Now is free, with fans able […]
Zynga is getting in the sports game, announcing that that company has entered the Sports gaming category and is developing mobile games in both Football and Golf, under a new franchise brand called – Zynga Sports 365. To support the brands, Zynga announced two multi-year licensing partnerships – one with the NFL and another with […]
FOX Sports rolled out its broadcast pairings for the company’s 20th anniversary of its first NFL on FOX game telecast. Regular-season games kick off on Sunday, Sept. 7, with doubleheader coverage featuring six match-ups beginning at 1p. Joe Buck and Troy Aikman return for their 13th season, along with Erin Andrews to call its first […]
The brand new Levi’s Stadium will play home to one of this year’s games for the 2015 Coors Light NHL Stadium Series. The contest will see the Sharks host the Kings on Feb. 21 at 7p and carried by NBCSN stateside and on Hockey Night In Canada and TVA Sports 2 in Canada. The Coors […]
OMEGA is going long, locking in a partnership deal with the PGA of America through 2022. The brand is already the Official Timekeeper of the PGA of America and the 2014 PGA Championship, will see the company continue to serve as Official Patron and Official Timekeeper of the PGA of America for another eight years […]
The Collegiate Licensing Company, the licensing affiliate of IMG College, revealed its annual list of top-selling institutions and manufacturers via royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of CLC-represented institutions. Overall, the retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. For the […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.