OMEGA is going long, locking in a partnership deal with the PGA of America through 2022. The brand is already the Official Timekeeper of the PGA of America and the 2014 PGA Championship, will see the company continue to serve as Official Patron and Official Timekeeper of the PGA of America for another eight years beginning in 2015. The extended agreement also includes advertising on golf telecasts of PGA of America championship events, marketing support for the PGA’s player development efforts and support for PGA members and their facilities.
“We are delighted to extend our agreement with the PGA of America through 2022,” said Urquhart. “With our tournaments in Europe and Asia, OMEGA has long supported the growth of golf as a global game, and our involvement in the premier events organized by the PGA of America including the much-anticipated 2014 PGA Championship has given us a fantastic platform to develop the brand in the important American market.”