YouTube is changing its role with the NASCAR crew, and – for the first time ever – will offer race fans the opportunity to view full-length replays of NASCAR Sprint Cup Series races on NASCAR’s official YouTube channel for free. Complete race replays of each Chase for the NASCAR Sprint Cup race broadcast will be […]
FOX Sports laid out its college basketball plans for this season, hosting over 200 men’s and women’s games this season featuring the Big East, Pac-12, Conference USA and Big 12. The company will also be the home of three regular-season tournaments, the entire Big East men’s tournament, the Conference USA men’s championship game, the BIG […]
ESPN locked in Capital One to take on title sponsorship of the Orange Bowl in a multi-year deal, starting this year. The Capital One Orange Bowl will be played on December 31 and “builds on Capital One’s substantial support of college athletics by becoming the official credit card and bank of the new College Football […]
NBCUniversal’s Hispanic cable channel mun2 will now carry the NFL in Spanish; lining up a package includes the broadcast of the primetime Saints/Cowboys Hispanic Heritage Game in Arlington, Texas, on Sept. 28, as well as the NFL’s Thanksgiving night game on Nov. 27. In addition, mun2 will feature both a Wild Card game and a […]
NBC and Golf Channel tee up this week for the 40th Ryder Cup as Europe and the US square off from Scotland. The two channels will offer 85.5 hours of coverage of the event, beginning with Morning Drive at 7a on Golf Channel. The two outlets will offer competitive action on Friday at 2:30a on […]
Procter & Gamble is nixing a breast cancer awareness promotion the company had slated with the NFL. According to the AP, P&G’s Crest brand had been developing a program with players from each of the NFL’s 32 teams to wear pink mouthguards and participate in other activities to promote the cause. “The brand has decided […]
MLS got an overhaul with the unveiling of #MLSNEXT. Sporting a new crest, the rebrand replaces the traditional image of a soccer boot kicking a ball. The new icon features a shield accompanied by three white stars which represent “club, country and community,” according to the league. Meanwhile, the shield features a slash dividing it […]
PepsiCo added its voice to the recent NFL domestic abuse controversies with CEO Indra Nooyi condemning the behavior of players charged with the crimes, but remaining supportive of Commissioner Roger Goodell. “The behaviors are disgusting, absolutely unacceptable, and completely fly in the face of the values we at PepsiCo believe in and cherish,” she said […]
The NBA locked in its first-ever marketing teammate in the headphone, speaker, and audio categories, inking a deal with Harman International to become the official partner in those areas. The deal spans not only the NBA, but also the WNBA, NBA Development League and USA Basketball. The agreement also marks Harman’s first partnership with a […]
FOX Sports’ new season of The Ultimate Fighter: A Champion will be Crowned was a hit with audiences, with the opening episode ranking as the most-watched fall season premiere ever for the franchise. The premiere was also the most-watched for the series on any network since 2009, reaching 2.54 million viewers, including the live premiere […]
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