The NBA locked in its first-ever marketing teammate in the headphone, speaker, and audio categories, inking a deal with Harman International to become the official partner in those areas. The deal spans not only the NBA, but also the WNBA, NBA Development League and USA Basketball. The agreement also marks Harman’s first partnership with a professional sports league, focusing on the company’s JBL brand. The deal will offer fans enhanced audio experiences both in the arena and at home. In addition, Harman products will also be featured at NBA events worldwide and integrated into league operations and the company will produce NBA-branded audio products for fans around the world.
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