Peyton Manning’s record-breaker pushed NBC Sports to a season high, according to Nielsen. The Broncos victory ranked as NBC’s most-watched Sunday Night Football game of the season, with an average of 23.8 million viewers. Through eight NFL telecasts, NBC is averaging 22.1 million viewers. Top markets include Denver with a 47.1/68, followed by Sacramento, San […]
Saturday’s showdown between Florida State and Notre Dame handed ABC an average of 13,251,000 viewers and a 7.9 household rating, making it the most-viewed college football game of the 2014 season and largest audience for a regular-season game on an ESPN platform since November 24, 2012. The contest also drew average minute audience, unique viewers […]
AutoTrader.com entered a multiyear renewal of its partnership with Turner Sports and the NBA that will see the brand continue its role as the presenting sponsor of NBA on TNT Premiere Week presented by AutoTrader.com, TNT NBA Tip-Off presented by AutoTrader.com, and all NBA TV pregame shows. Overall, AutoTrader.com will partner with TNT and NBA […]
The NHL details plans for its annual Hockey Fights Cancer initiative, set to run from Oct. 20 Nov. 17 that will see the NHLPA and NHL distribute more than $200,000 in grants to national and local cancer organizations in all 30 NHL markets. The campaign is set to include: commemorative merchandise; in-store donations; in-arena awareness […]
As the breadth and reach of cause marketing continue to grow, WWE’s third year of partnering with Susan G. Komen for National Breast Cancer Awareness month continues to pay dividends for both organizations. October’s “Courage Conquer Cure” campaign features, among other activations, WWE Superstars and Divas wearing co-branded Susan G. Komen and WWE apparel, WWE […]
MLB Network booked its own plans for the World Series with special programming starting today. Coverage of the AL Champion Kansas City Royals and NL champion San Francisco Giants will include previews, analysis, highlights and interviews on High Heat with Christopher Russo, MLB Now, Intentional Talk and the flagship program MLB Tonight before and after […]
Three sweeps and two small ALCS markets equated one grand MLB postseason for TBS’ coverage of the American League. With its playoff coverage in the books, the channel averaged 4,294,000 total viewers for 11 telecasts. That marks Turner Sports’ most-viewed postseason coverage since 2010 with a 3% bump versus an average of 4,160,000 total viewers […]
ESPN unveiled its full 2014-15 men’s college basketball season coverage plans, which will include more than 1,500 games spanning ESPN, ESPN2, ESPNU, ESPN3, ESPNEWS, SEC Network and Longhorn Network. The action is slated to tip off on Nov. 14 with the third annual Armed Forces Classic matching Minnesota/Louisville from the U.S. Coast Guard Air Station […]
NBC Sports Group is deepening its digital ties, announcing the launch of NBCSportsWorld.com, a new micro-site within NBCSports.com that will be dedicated to long-form storytelling. The site launched yesterday and will be populated with long-form stories, essays, short films and documentaries, including select archived Olympic video. Participants include award-winning writer Joe Posnanski, Joe Prince-Wright of […]
FOX Sports saw some high scores in the ratings game, announcing that Sunday’s America’s Game of the Week featuring the Cowboys and Seahawks generated a season-high 17.4/32 household rating/share with 30.0 million viewers tuning in, according to Nielsen. That marks the highest-rated and most-watched program on all broadcast and cable television since the Academy Awards […]
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