AT&T continues to dive deeper into esports, announcing new agreements with both ESL and DreamHack. The ESL partnership sees the brand bring new experiences to ESL’s marquee North American events, including Intel Extreme Masters (IEM) Chicago and ESL One New York, as well as the expansion to new regions of the ESL Mobile Open presented […]
UTA sees big opportunities in the sports arena, announcing an investment in Klutch Sports Group, which reps athletes such as LeBron James. Klutch Sports founder Rich Paul will serve as head of the new UTA Sports arm. “Rich has built Klutch with the vision, values and entrepreneurial spirit that UTA cherishes,” said UTA CEO Jeremy […]
The countdown is on for ACC Network, with ESPN unveiling a lineup of series and talent who will be attached to the upcoming channel when it launches on Aug. 22. Heading to ACCN will be ESPN personalities Jac Collinsworth, Tim Hasselbeck and Dave O’Brien, as well as Jon Beason, and feature football announce teams that […]
ESPN locked in new commentator lineups for its Sunday NFL Countdown and Monday Night Countdown pregame shows in addition to a formulating a new programming lineup leading into Monday Night Football. Tedy Bruschi is being tapped to join Sunday NFL Countdown with host Sam Ponder, analysts Matt Hasselbeck, Randy Moss, Rex Ryan and Louis Riddick, […]
With home games in the cards for its third season, Overwatch League mapped out a slate of changes that will occur in its schedule in 2020, including a realignment of its divisions. The Atlantic Conference will now see a North Division comprising the Boston Uprising, London Spitfire, New York Excelsior, Paris Eternal, and Toronto Defiant. […]
STATS and Perform wrapped up regulatory and closing requirements that will create Stats Perform, offering “the deepest breadth of data, sports research, news and video content, and unrivaled AI-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy providers,” according to the newly merged organization. Stats Perform’s extensive […]
Another historic battle between Novak Djokovic and Roger Federer for the Wimbledon Gentlemen’s Championship drew an overnight rating of 3.0 on ESPN for its more than five hours, up more than double (114%) compared to the championship match a year ago. The entire seven-hour telecast (which also included the Ladies’ Doubles Championship) averaged a 2.6 […]
The week sees action at The Open tee off at Royal Portrush, which hosts the Open for the first time since 1951 as Rory McIlroy, Brooks Koepka, Tiger Woods and Dustin Johnson headline this year’s action on NBC and Golf Channel Golf Channel has TV coverage of Thursday’s first round and Friday’s second round, with […]
Procter & Gamble, an official partner of US Soccer, announced its support for equal pay from the NGB, taking out a full-page ad in Sunday’s editions of The New York Times, urging US Soccer “to be on the right side of history.” Procter & Gamble, which backs the org via its Secret brand, is also […]
The NBA named Kate Jhaveri, current CMO of Twitch and a former marketing executive at Twitter, Facebook and Microsoft, as the league’s new Chief Marketing Officer. Jhaveri begins with the NBA on Aug. 15 and will be responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5