The NBA named Kate Jhaveri, current CMO of Twitch and a former marketing executive at Twitter, Facebook and Microsoft, as the league’s new Chief Marketing Officer. Jhaveri begins with the NBA on Aug. 15 and will be responsible for leading the global marketing operations for the NBA, NBA G League and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world. Additionally, she will oversee the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.
“I am thrilled to join the NBA and bring my experiences in both digital and traditional marketing to develop new and innovative ways to continue the global growth of the league,” said Jhaveri. “The NBA has an incredibly passionate fanbase, and I look forward to utilizing their perspectives to best drive our strategic direction.”