Nike emerged the winner in the battle for the NBA, announcing an eight-year global merchandising and marketing partnership that will makes the brand the official oncourt apparel provider beginning with the 2017-18 NBA season. Deal points will see Nike become the first NBA apparel partner to have its logo appear on NBA uniforms; own the […]
FOX Sports is looking to raise the technology bar with its inaugural coverage of the U.S. Open Championship, beginning Sunday, June 14. The company will utilize the likes of virtual reality, aerial drones, 4K cameras and a gyro-stabilized, 20-mph RC camera car for its production. In addition, FOX Sports will offer coverage enhancements through multiple […]
FOX Sports saw the U.S. Women’s National Team and the FIFA Women’s World Cup 2015 get off to a sweet start. The team’s win over Australia on FOX Sports 1 on Monday more than tripled the first match in 2011, ringing in 3.311 million viewers, according to Nielsen. That marks the largest audience ever for […]
FOX Sports sliced open its marketing plans for next week’s 115th U.S. Open Championship, dubbing it the largest marketing effort in the history of the event and one of the biggest ever executed by FOX Sports. The campaign features three distinct television spots spanning FOX, FOX Sports 1, FOX Sports’ Regional Networks, FX and local […]
NBC Sports Group captured the Claret Jug, striking a 12-year deal with The R&A to form a US media partnership beginning with The Open in 2017. The move will shift the tournament’s long-standing run with ABC/ESPN to bring coverage across all media to NBC and Golf Channel for The Open, The Senior Open Championship, and […]
WWE broke the half a billion plateau on its global social media platforms, the company announced, boasting 354 million total likes on Facebook; 108 million followers on Twitter; 26 million on Instagram; and 6.2 million on YouTube.
With the Women’s World Cup underway and an estimated billion people around the world expected to tune in, are sponsors or even FIFA finally buying in to the sport? While the tournament is being carried in an estimated 187 territories, ESPN’s primary talent for the tournament, Julie Foudy, says that there are still roadblocks in […]
2K revealed that NBA 2K16 will feature three unique game covers from NBA All-Stars Stephen Curry, James Harden and Anthony Davis. In addition, the game will offer an all-new MyCAREER mode that was written and directed by Spike Lee, “enabling fans to be the story of an NBA player with drama never before experienced in […]
The Madison Square Garden Company added DraftKings to its sponsor team, entering a long-term marketing partnership that makes DraftKings a Signature Partner of MSG with year-round brand exposure across the company’s set of sports, entertainment and media properties in New York. DraftKings will now also be the exclusive Official Daily Fantasy Sports Partner of MSG’s […]
Yahoo is about to make history, inking a deal with the NFL to become the league’s exclusive partner to deliver the first-ever live stream of an NFL game to a global audience. The matchup will see the Bills and Jaguars battle in London on Oct. 25, and will be showcased across devices for free via […]
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