Nike emerged the winner in the battle for the NBA, announcing an eight-year global merchandising and marketing partnership that will makes the brand the official oncourt apparel provider beginning with the 2017-18 NBA season. Deal points will see Nike become the first NBA apparel partner to have its logo appear on NBA uniforms; own the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts; have an expanded presence at WNBA All-Star and other events throughout the season; and, for the first time, NIKE will become a marketing partner of the NBA Development League

“This partnership with NIKE represents a new paradigm in the structure of our global merchandising business,” said NBA Commissioner Adam Silver. “As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.”

“We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can,” said NIKE, Inc. President & CEO Mark Parker. “In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE.”