Monster news as the streaming wars continue to heat up. Gaming pillar Tyler “Ninja” Blevins announced that he is moving to Microsoft’s streaming service, Mixer, to stream games and video exclusively on the platform at www.mixer.com/Ninja while shifting his content off of Twitch. Ninja will kick off his first Mixer stream during Lollapalooza 2019, running […]
FIFA’s Council unanimously approved expanding the Women’s World Cup from 24 teams to 32 for the 2023 tournament. In addition, the organization reopened bidding to host the tournament, updating the hosting requirements and the timeline of the bidding process for 2023. Nine national associations had expressed interest in hosting, according to the AP, and were […]
The NBA, National Basketball Players Association (NBPA) and Dapper Labs, a consumer blockchain company and creator of CryptoKitties, announced the development of NBA Top Shot, a new digital platform for basketball fans to “collect, trade, and own some of the greatest moments in league history on blockchain.” NBA Top Shot will feature a social experience […]
The NBA’s new Basketball Africa League unveiled its first home cities as the league announced Cairo (Egypt), Dakar (Senegal), Lagos (Nigeria), Luanda (Angola), Rabat (Morocco) and either Monastir or Tunis (Tunisia) as the host cities for the inaugural regular season. Meanwhile, Kigali (Rwanda) will serve as the host city for the first-ever BAL Final Four […]
Rookie NBA player Zion Williamson locked in a multiyear partnership with NBA 2K in a deal that will include appearances at consumer events, social activations as well as in-game initiatives.”I’m excited to officially join Team 2K and be a part of this global phenomenon, where people around the world can play as me,” Williamson said. […]
The PGA TOUR is beefing up its game with an expanded 2019-20 season schedule that will feature 49 FedExCup tournaments, as well as a modified opening segment and several late-season adjustments designed to accommodate the 2020 Summer Olympic Games in Tokyo. Overall, there will be three more tournaments this year, with eleven of the 46 […]
MMA promotion ONE Championship is starting to roll out its vision for the company’s foray into esports, announcing a familiar face who will be leading the charge, as well as a partnership for its upcoming events. Carlos Alimurung, who served as Chief Business Officer for Battlefy, is joining the company to serve as CEO of […]
Aug. 7 will see the return of ESPN8: The Ocho Presented by State Farm as ESPN2 transforms for a day flush with events such as The Amazing Games, Premier League Darts, World Sumo Challenge, Burger Eating and Spikeball. Anchoring the action will be The Ocho’s first live event in the 2019: WCO World Cornhole Championship […]
The 2-0 triumph by the U.S. over The Netherlands in the final of the FIFA Women’s World Cup in France paid dividends for Fox Sports. According to research from SQAD, the average 30-second spot in FOX’s coverage of the July 7 championship match sold for $506,665, topping the $437,707 on the network for France’s 4-2 […]
Expanding its relationship with baseball, DraftKings has reached a multi-year agreement to become an Authorized Gaming Operator of Major League Baseball. The expanded partnership will enhance DraftKings’ wagering offerings, especially live and in-game options as real-time betting becomes increasingly popular during sports and entertainment events. The company, which has been the official daily fantasy partner […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5