NBC Sports Group and World Rugby sealed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The annual series will receive more than 300 hours of programming annually across NBCSN, Olympic Channel: Home of Team USA, NBCSports.com, the NBC Sports app, OlympicChannel.com and […]
Swish Analytics agreed to a multi-year partnership with Major League Baseball in a deal that designates the San Francisco-based technology company as an Authorized MLB Data Distributor to U.S. sports betting operators. The partnership enables Swish Analytics to serve as a supplier of the official MLB real-time betting data feed in the U.S. for regulated […]
FOX Sports unveiled its lineup of broadcasters for the upcoming college football season, led by Gus Johnson and Joel Klatt, along with reporter Jenny Taft to call the network’s top matchup each Saturday beginning Aug. 31 as Ohio State welcomes FAU to the Horseshoe at noon. Brock Huard makes his FOX Sports debut this season, […]
Major League Soccer made it official on Tuesday: St. Louis was awarded an expansion franchise, which will become the domestic circuit’s 28 team in 2022. Flanked by the club’s ownership group, including Carolyn Kindle Betz and six other members of the Taylor family, MLS Commissioner Don Garber announced the franchise, the first in the league […]
WWE has pinned a new deal with USA Network that will not only boost revenues and profile of its NXT franchise, but provide competition for TNT’s upcoming weekly pro wrestling entry on Wednesday night. NXT will migrate from the subscription service WWE Network, beginning on Sept. 18, continuing to air in its 8 p time […]
With the US Open just around the corner, ESPN mapped out coverage plans for tennis’ fourth and final Major of the year, with qualifying already underway and the main draw on Aug. 26 with all 16 courts will be covered, with more than 160 hours on television and 1,300 more streaming live on the ESPN […]
Get ready for a return trip to Fansville, the Dr Pepper parody TV show drama returns for the 2019-2020 college football season. The new season of Fansville sees Brian Bosworth and Eddie George return to reprise their roles as the “Sheriff” and the “Doctor” respectively, as the storylines “dig deeper into college football fan insights […]
This week sees the FedExCup season come to a conclusion with the TOUR Championship crowning a king as the final top 30 players begin play on Thursday on GOLF Channel. Stroke play will be used to determine the champion of the PGA TOUR’s season-long points race, led by Justin Thomas starting at 10-under and $15 […]
ESPN is taking its ties with the National Women’s Soccer League even deeper, cementing an exclusive agreement for worldwide rights (excluding U.S.) to the league’s regular season and playoff matches. ESPN already held the rights to NWSL broadcasts in the US. “This is an important step for NWSL to strengthen the league’s reach through ESPN’s […]
LaLiga is going another round with beIN Media Group, inking an extension that will see beIN SPORTS USA and Canada will exclusively broadcast LaLiga until 2024. The new agreement comes just days before the start of a 2019-20 season, which kicks-off later this week. “We have always believed that LaLiga is one of the preeminent […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5