LaLiga is going another round with beIN Media Group, inking an extension that will see beIN SPORTS USA and Canada will exclusively broadcast LaLiga until 2024. The new agreement comes just days before the start of a 2019-20 season, which kicks-off later this week.
“We have always believed that LaLiga is one of the preeminent sporting competitions in the world, so we are delighted to super serve our dedicated fanbase having renewed our exclusive broadcast rights agreement with the Spanish league until 2024,” said Antonio Briceno, Deputy Managing Director of beIN Sports for the USA and Canada. “This year’s competition is set to be one of the most exciting in recent years, as a hungry Real Madrid and an always competitive Atlético Madrid look to deny FC Barcelona their fifth consecutive title. Both clubs have spent much of this summer’s transfer window looking to match their Catalonian rivals, with new superstars such as Eden Hazard and João Félix promising to make it a thrilling season.”