The PGA TOUR is heading toward the FedExCup finale with a partnership with Coca-Cola and Southern Company that will see the final three hours of the season-ending TOUR Championship on Sept. 25 l air free of national commercials. The enhanced broadcast component comes as the result of renewal deals with the companies to the elite […]
The Walt Disney Company officially locked in BAMTech to its portfolio, acquiring a 33% stake in the technology services and video streaming company. The deal will see BAMTech separated from MLBAM with Disney paying $1 billion in two installments for its share of the company with the option to acquire majority ownership in the coming […]
NBC Olympics released findings from its new Total Audience Delivery report for the 2016 Rio Games, stating that the overall delivery for Monday’s primetime coverage averaged an 18.1 household rating and tallied 31.5 million viewers. Through four days, viewership is averaging 27.2 million viewers, with an 8.0 score among adults 18-49, according to Nielsen. For […]
NBC Olympics reports that its Sunday coverage of the Rio Olympics averaged 29.8 million viewers to top Friday’s Opening Ceremony by 12%, according to Nielsen fast nationals. Including NBCSN and Bravo, NBC Olympics’ television coverage averaged 34.0 million viewers from 8-11p while programming throughout the day was watched by 93.2 million viewers (31.4% of US […]
Facebook and Instagram announced new partnerships with the IOC and Rio 2016 Organizing Committee, as well as with the official broadcasters and National Olympic Committees of over 10 countries with content that will include video highlights through the pages of official broadcasters from the Games, original Live programming, and more. Both platforms will offer special […]
Last month’s investment from a consortium-led by Heliconia Capital Management into MMA promotion ONE Championship was a major affirmation to company executives as the “largest sports media property in Asian history.” With projections to be in two billion TV homes by the end of the year, the organization will use the new capital for more […]
The Opening Ceremony took a dip for NBC, according to preliminary Nielsen numbers, down 35% versus the London Games, but still generated viewership around 26.5 million people for the network. The event posted a 17.2 in overnight numbers, with a 10.0 rating among Adults 18-49. Overall, the first two days averaged 24.4 million viewers in […]
NBC Olympics and Yahoo extended their existing digital alliance to include content and promotion surrounding the Olympics. The alliance offers Yahoo’s US audience with links to all of NBCOlympics.com’s exclusive live streamed events and video highlights. “Yahoo will once again push its massive U.S. audience to links that quickly connect them with NBCOlympics.com’s unprecedented live […]
Bleacher Report inked a deal with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games throughout the season to create custom content for the program’s national fan base […]
With Olympic competition now underway, the IOC agreed to a quintet of new sports for Tokyo 2020, announcing the return of baseball/softball and the additions of karate, skateboard, sports climbing and surfing to the lineup. Plans call for staging the skateboarding and sports climbing events to take place in temporary venues installed in urban settings […]
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