Saturday saw ESPN open the doors to twelve new commercials from the famed This is SportsCenter franchise, marking the first time ESPN has debuted this many new TISC spots at once as the network celebrates its 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital […]
Buffalo Wild Wings is making a big move into sports wagering, announcing a multiyear deal with MGM Resorts International and its sports betting venture Roar Digital where odds and point spreads will appear on screens at select Buffalo Wild Wings. The companies will launch Picks and Props, a free-to-play, mobile-only football game that mimics sports […]
Lino Garcia, who served as founding General Manager of ESPN Deportes TV, Radio and Digital, will oversee a new sports radio network that will hit the airwaves on Monday following ESPN Deportes Radio’s final transmission. The network, titled Unanimo Deportes Radio, will retain most of the ESPN Deportes talent from its airwaves, who will be […]
Disney Media Distribution landed another whale for ACC Network, announcing a deal with Cox Communications to allow fans and followers of the Atlantic Coast Conference to access the multiplatform network in all Cox markets once launched. All ACCN games will also be available on the ESPN app to authenticated subscribers. “Cox Communications’ strong presence in […]
Back to football, season 100 for the NFL will see Pepsi unveil its “Always be Celebrating” NFL campaign, a season-long campaign that” spotlights and honors the amazing celebrations that NFL fans and players have taken part in over the years.” Included in the campaign will be a new spot, a new charitable program with United […]
The National Football League is forging ties with TikTok, a leading destination for short-form mobile video, in a new multi-year partnership designed to bring the league to TikTok’s global community. As part of the partnership, the NFL is launching its official TikTok account, with content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. […]
B/R Live locked in a partnership with Tottenham Hotspur Football Club, the 2019 UEFA Champions League finalists, to become their US streaming partner for the Club’s International Programming Block. Spurs TV, the Club’s weekly highlights program, will be broadcast exclusively on B/R Live for the duration of the 2019/20 and 2020/21 seasons. “The launch of […]
Thursday is set to mark a historic occasion as the NFL’s historic 100th season gets under way with the 2019 NFL Kickoff. NFL Media has been building up to the occasion with a slate of programming announcements surrounding its lineup of program series and specials that celebrate the “memories, moments and people that have made […]
Nissan signed on as an Official Partner of the NCAA and will serve as an Official Corporate Partner of NCAA Men’s Basketball and the Final Four. Nissan will have an increased presence on linear television and streaming in the form of commercial inventory, in-game features and vignettes throughout the season. “Through our Heisman Trophy sponsorship, […]
Yankee Global Enterprises, in partnership with Sinclair Broadcast Group and Amazon, completed the purchase the YES Network from The Walt Disney Company, acquiring the 80% of the YES Network not already held by Yankee Global Enterprises at a total enterprise value of $3.47 billion. The three companies will work together to enhance the network and […]
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