Back to football, season 100 for the NFL will see Pepsi unveil its “Always be Celebrating” NFL campaign, a season-long campaign that” spotlights and honors the amazing celebrations that NFL fans and players have taken part in over the years.” Included in the campaign will be a new spot, a new charitable program with United Way and the NFL, a national retail POS campaign running all season featuring 26 of Pepsi’s NFL player partners, local market kick-off celebrations in New England and Miami and more. “The NFL has generated some incredible moments over the years, creating a celebratory spirit among its fans and players that is unrivaled. Whether it’s an energetic spike, a choreographed end zone dance, or a ‘shout out loud’ moment in your living room, football consistently brings out some of the most unapologetic celebrations – both on and off the field. The passion of its fans and players alike is what fuels the season and inspired our latest campaign,” said Todd Kaplan, Vice President, Marketing – Pepsi.
The series premiere of HGTV’s Celebrity IOU attracted over 2.6 million viewers on Monday, in an episode featuring a renovation from Brad Pitt. The show delivered a 0.92 P25-54 Live+SD rating, a 60% increase over the prior six weeks and an 88% lift over year-ago levels. The episode also garnered a 1.19 rating among W25-54, […]
The IAB surveyed over 200 sellers on how COVID-19 is impacting ad spend, and found 98% of respondents believe ad sales revenue will be down for the year against original 2020 plans and 69% of sell-side have already or are in the process of reforecasting for March-June. However, the majority of the sell-side have not […]
The BMW Group is diving deeper into competitive gaming, and is launching a new international platform in addition to locking in partnerships with Cloud9 (U.S.), Fnatic (UK), FunPlus Phoenix (China), G2 Esports (Germany) and T1 (South Korea). The new partnerships will include content development across social media, information sharing, and technology transfer with its engineers […]
Riot Games mapped out its initial esports plans for Valorant, the new competitive 5v5 tactical shooter which entered closed beta on April 7. The company announced three core pillars that would be used to build out the ecosystem – competitive integrity, accessibility, and authenticity. With an eye to build up the grassroots scene and to […]
AMC is borrowing a show from its corporate sib, streaming service Shudder: Two episodes of horror anthology series Creepshow will air back-to-back on Mondays at 9p from May 4 through May 18. “As we continue to experiment with show sharing across our portfolio of defining brands at AMC Networks, it felt like a no brainer […]