Comosa AG is getting into the ring with the launch of the World Boxing Super Series, a bracket-style elimination tournament designed to showcase the world`s best boxers with $50 million in prize money, along with the Muhammad Ali Trophy. The tournament will kick off in September 2017 and take place on an annual basis with […]
Las Vegas continues to build up its sports presence, as the Las Vegas Motor Speedway announced that it will now host two NASCAR weekends in 2018 and beyond. The speedway made the announcement at a joint news conference with the Las Vegas Convention and Visitors Authority at Cashman Center to make Las Vegas Motor Speedway […]
NASCAR and SiriusXM are going another six laps, inking a six-year extension to their broadcasting and marketing agreement through 2022. The deal sees SiriusXM delivering 24/7 racing content, including live broadcasts of every race, plus daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel. “We have more […]
Wendy’s is getting in on March Madness action, with a new campaign that tips off on Selection Sunday. The brand will serve up the first-ever bracket to be created entirely on Twitter that will allow sports fans to easily create brackets via Twitter’s Direct Message platform on @Wendys, and at any point throughout the tournament […]
Turner Sports and CBS Sports hit year seven of the 2017 NCAA Division I Men’s Basketball Championship with some tweaks to its programming as well as streaming coverage that will now hit 15 platforms. Programming includes all 67 games across TBS, CBS, TNT and truTV, with all games streamed on NCAA March Madness Live. This […]
Alex Rodriguez is turning his annual visits to FOX Sports into a full-time gig. After working as a guest studio analyst during FOX Sports’ coverage of MLB’s postseason run in 2016, Rodriguez, signed on with the company to serve as a full-time analyst which will now include expanding his broadcasting responsibilities to serve as a […]
A big deal in international waters, as British media heavyweight BT Sport emerged as the winner for exclusive UK broadcast rights to the UEFA Champions League and UEFA Europa League, paying a reported $1.4 billion for the package. The deal runs through the end of the 2020/21 season and will include highlights package. “UEFA is […]
NBC Sports Group continues to bolster their horse racing coverage, announcing Monday that the company is adding live coverage of international events – the Dubai World Cup on Sat., March 25 and the Epsom Derby on Sat., June 3 — to its 2017 horse racing schedule. NBC Sports will now feature live horse racing in […]
The World Baseball Classic returns to the mound starting today, with a record of 63 MLB All-Stars set to participate in the 2017 tournament. MLB Network will carry the event, lining up Matt Vasgersian, John Smoltz and Jon Morosi to call every Team USA game, the entire second round from San Diego’s Petco Park, and […]
The Goodyear Cotton Bowl Classic is shifting to Friday night this year, with the game taking place on Dec. 29 and marking the earliest kickoff data in the game’s history. The game will be followed by the Orange Bowl and Fiesta Bowl on Dec. 20 with Jan. 1 showcasing the Peach Bowl, Rose Bowl (semifinal) […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.