Notre Dame and the Atlantic Coast Conference are taking their football partnership into the next two decades, announcing a deal that will see the two orgs play five football games annually from 2026 through 2037 in a contract extension. The agreement continues a deal that began in 2014, after the school joined the league for […]
A pair of Stanley Cup Playoff Game 7s pushed NBCSN to its most-watched NHL doubleheader in network history, anchored by the Penguins/Capitals which averaged a Total Audience Delivery of 2.569 million viewers to rank as the fourth-most watched second round game in NBCSN history. The TAD was up 87% over last year’s equivalent and became […]
The college football postseason is locked and loaded for ESPN, with the company announcing dates (and networks) for the lineup of contests. Meanwhile, the CFP semifinals will take place on Jan. 1 at 5p and 8:45p respectively, with the National Championship Game slates for Jan. 8 at 8p. ESPN is on deck to carry more […]
The Sports Emmys produced big rewards for NBC Sports’ coverage of the Olympics (garnering four nods) as well as FOX Sports overall, with the company reeling in 18 winners across its brands to top the leaderboard. Coverage of the Summer Games drew wins for the categories of outstanding trans-media sports coverage, outstanding technical team remote, […]
The PGA TOUR and FedEx Corp. unveiled a long-term extension of the shipping brand’s sponsorship of the FedExCup season-long competition through the 26-27 season. “The FedEx relationship has been invaluable to the PGA TOUR on multiple fronts for more than 30 years, beginning with its sponsorship of the FedEx St. Jude Classic,” PGA TOUR Commissioner […]
The NFL is tapping the services of Perform Group to market the NFL’s television broadcast rights in various global territories and the premium digital subscription product NFL Game Pass outside of the US and Europe. As part of the multi-year agreement, Perform will strategically market live game television rights, including Sunday afternoon games Thursday Night […]
With Nielsen fast national numbers in the books, NBC Sports reports that its coverage of the 143rd Kentucky Derby followed by the primetime Penguins/Capitals Stanley Cup Playoff Game 5 on Saturday posted spikes as Always Dreaming’s victory drew a Total Audience Delivery average of 16.5 million viewers across NBC and NBC Sports Digital platforms – […]
Monday saw a bevy of talent news. Former NFL wide receiver Nate Burleson is heading to CBS Sports, where he will serve as an analyst for The NFL Today, and will contribute to CBS Sports Network’s Sunday pre-game show, That Other Pregame Show. Burleson will join host James Brown, Bill Cowher, Boomer Esiason and Phil […]
This past weekend saw the opening of the AVP season, complete with a new deal with NBC Sports Group to carry all eight AVP Pro Beach Volleyball Tour events of the season on NBC and NBCSN, and additional content slated to run across digital and social platforms including AVP.com and across Twitter, Facebook, Instagram, Snapchat […]
Always Dreaming’s victory at the Kentucky Derby handed NBC with its second-best Derby overnight Nielsen score since 1992. The race drew a 10.5/23 on Saturday, up 12% over Nyquist’s win in 2016. NBC reports that its Kentucky Derby has posted a TV-only 10.0-or-better overnight number for 4 of past 5 years. Top markets: Louisville 39.0/65; […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.