Bleacher Report has collaborated with NFL running back Marshawn Lynch and his Beast Mode Productions to develop a new series titled, “No Script,” that will debut on Facebook’s Watch tab this fall. A blend of comedy and reality, the unscripted series showcases Lynch and his unique personality in a variety of scenarios: interacting with guests […]
Eurovision and the NBA are lengthening their ties, with the operational arm of the European Broadcasting Union locking in a deal to transmit live NBA games, NBA TV, and other NBA programming to the league’s international television and digital media partners through the 2021-22 NBA season, according to SVG. The first NBA programming that Eurovision […]
Major League Soccer locked in a multi-year sponsorship deal with Excelsior Wines with the deal seeing , Trivento, Excelsior Wine’s top-selling wine brand from Argentina, becoming the Official Wine of Major League Soccer. The sponsorship kicks in on Jan. 1 and runs through 2020. All four ranges in the Trivento line-up – Trivento Reserve varietal […]
With the National Hockey League Players’ Association and the NHL locking in hockey’s Declaration of Principles, designed to “advance policies, programs and initiatives, while inspiring fans, players and communities to create the best possible experience for the entire hockey community,” the league has now launched a new ad campaign promoting the initiative, tapping the services […]
The new NFL season opened with a slightly-muffled bang, as the Chiefs upset over the Patriots delivered NBC with a hardy 22.2 million viewers in Total Audience Delivery numbers and earned a 14.6 overnight rating, according to Nielsen, but both numbers were off-pace from last year’s opening game, which drew 25.4 million viewers with a […]
The US Open propelled ESPN’s coverage to gains this year, with audiences up 8% year-over-year and streaming viewers rising 45%. The total average audience through Tuesday, Sept. 5 hit an average of 874,000 viewers, compared to 809,000 for the first nine days of last year’s event. The television rating across ESPN and ESPN2 is a […]
FOX Sports lined up programming plans for Big Ten basketball for the first time, starting Dec. 2 with Ohio State/Wisconsin at 5p on the broadcast network, immediately preceding FOX’s live coverage of the Big Ten Football Championship Game at 7p. Overall, FS1 televises 13 Monday or Friday games and more than 30 overall, while FOX […]
CBS Sports and Army inked a multi-year extension that extends their partnership through 2022 and will see CBS Sports Network continue to televise all Army home football games with seven on deck this season. The network will also have the option to televise additional football games through the Patriot League, as well as select Army […]
With NFL Kickoff 2017 slated for launch tonight with the Chiefs/Patriots on NBC, the company is going big in promotion by leveraging its sports, news and entertainment assets to welcome the new season. NBCUniversal programs ranging from TODAY, The Tonight Show Starring Jimmy Fallon, Access Hollywood, America’s Got Talent, American Ninja Warrior and more. Meanwhile, […]
The Houston Rockets are set to become Fertitta turf, with the franchise announcing that Tilman J. Fertitta – CNBC star and owner of the Landry’s restaurant empire – had locked in an agreement to add the club to his portfolio with reports stating that the deal was worth $2.2 billion, which would mark a record […]
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