The new NFL season opened with a slightly-muffled bang, as the Chiefs upset over the Patriots delivered NBC with a hardy 22.2 million viewers in Total Audience Delivery numbers and earned a 14.6 overnight rating, according to Nielsen, but both numbers were off-pace from last year’s opening game, which drew 25.4 million viewers with a 16.5 in overnight numbers. Still, the game ranked as the most-watched show in all of television in the past three months, and viewership was up 8% over the 2016 full-season SNF average TAD. NBC Sports Digital’s live stream of last night’s NFL Kickoff game ranks as its most streamed SNF game ever with fans consuming 82.7 million live streaming minutes across 1.3 million unique devices, up 38% and 28%, respectively, from last year’s NFL Kickoff game.
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