FIFA revealed results of a comprehensive audit of the final audience data for the FIFA Women’s World Cup France 2019, announcing that a combined 1.12 billion viewers tuned into official broadcast coverage of the FIFA Women’s World Cup 2019 across all platforms to score a record audience for the competition. Linear TV accounted for the […]
Good news for Sinclair Broadcast Group, which locked in a multi-year deal with AT&T for its networks’ continued carriage across DIRECTV, AT&T TV and U-verse. In addition to Sinclair’s owned local broadcast stations, the deal includes clearance for Tennis Channel, future carriage of Marquee Sports Network, the new regional sports network featuring games of the […]
Whistle is launching its first linear over-the-top channel. Tapping Griffin Gmelich to serve as EVP of OTT and Content, the platform will look to offer a slate of ad-supported content 24-hours a day, ranging from original programming, episodic content featuring popular social media influencers, niche sports league programming and inspirational movies and documentaries. The upcoming […]
Formula 1 has eyes for Miami to host its first-ever Grand Prix after reaching an agreement in principle to host a race at Hard Rock Stadium beginning in 2021. The proposed Formula One Miami Grand Prix would see F1 cars navigating a custom-built track around the stadium giving F1 its second race in the United […]
Major League Soccer unveiled their best-selling jerseys sold on MLSstore.com in 2019, led by LA Galaxy striker Zlatan Ibrahimovic for the second consecutive season. The 2018 MLS Golden Boot winner, Atlanta United striker Josef Martinez and 2019 MLS Golden Boot winner, LAFC forward Carlos Vela sit second and third on the list. Rankings are based […]
Discovery and its European sports platform Eurosport are partnering with Twitter to bring Eurosport’s coverage of the Tokyo 2020 Summer Olympics to users of the social platform across the region. The deal will see Eurosport showcase real-time Olympic Games highlights on Twitter to complement its comprehensive coverage of Tokyo 2020. Twitter will sell in-stream sponsorships […]
The HSBC LA SEVENS found a new home, announcing a move to LA starting in 2020. Part of the HSBC World Rugby Sevens Series, the event will now be played at Dignity Health Sports Park beginning Feb. 29. The HSBC World Rugby Sevens Series is an annual series of international rugby sevens tournaments taking place […]
FOX Sports is teaming with Facebook to create new, exclusive interactive programs and segments on Facebook Watch that will focus on football, sports wagering and more. The new weekly FOX Football Sunday program streams on the platform each Monday morning during the season where fans on Facebook can ask questions to Terry Bradshaw, Howie Long, […]
For the seventh year in a row, Taco Bell offering fans free tacos for the World Series via its Steal a Base, Steal a Taco promotion, and this year will see the chain partner with BetMGM, operated by Roar Digital, to offer fans the chance to wager real money on what player they think will […]
Amid new laws targeting student athletes, upcoming media rights bidding, and changing media consumption patterns, college athletics once again faces new questions about the direction of its future and the relationship between universities and their athletes. Cynopsis Sports asked Larry Scott, Commissioner of the Pac-12 Conference, about the conference’s approach and positioning on some of […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5