Fullscreen is now Fullscreen Media. The company announced the change at its NYC NewFront – and to anyone who’s paid attention to the company’s growth since its 2011 inception, it should come as no surprise that a rebrand was in order. The company, owned by Otter Media (a joint venture of AT&T and The Chernin […]
Periscope announced some new updates. The Twitter-owned live-streaming app will soon archive its broadcasts, enabling users to watch past streams. In addition, Periscope is adding discovery features, enabling users to search for shows. Finally, Periscope will be adding broadcast support for DJI drones.
YouTube’s NewFront, held at NYC’s Javits Center North, was a massive gala attended by thousands of YouTube celebs, advertisers, fans, and yes, a handful of media types. (Put it this way – unlike other NewFronts this year, the entryway to the event was decked out with a red carpet.) Aside from the obligatory YouTube execs, […]
At its NewFront event, the gaming-centric digital media company Machinima announced the upcoming launch of Mach 1, a new agency designed to help brands connect with gaming and eSports audiences. And, like other NewFront presenters this year, Machinima announced a data-driven advertising initiative: Machinima Preferred, a new programmatic network, will use the company’s Fan Segmentation […]
Netflix has released a tool to help better control how much data is used when streaming video. The tool allows Netflix app users to set the cellular data usage, update the Netflix app on iOS or Android to the most recent version, select “App Settings” from the menu, and pick “Cellular Data Usage.” There, just […]
Nickelodeon is taking a leap into the world of virtual reality via its gaming business, Unreal Engine, its software engine of choice for forward momentum. According to James Stephenson, Nickelodeon’ SVP of Animation and Games, the Viacom-owned cable and satellite network is looking into VR tools that would make it offer endless creative possibilities for […]
All of a sudden, the live TV subscription space is on the verge of getting crowded. Right as Hulu confirmed (more on that below) that it’ll be launching a live TV service come 2017, YouTube is set to get in on the act as well. According to a report from Bloomberg (later confirmed by Variety), […]
Of all the SVOD services out there, Hulu has the most kinship with traditional television. It gets linear programming shortly after initial airing, and its three owners (Disney-ABC, NBCU, and Fox) are network giants. Heck, the service’s tagline is “Come TV with us.” So it’s fitting that yesterday’s Madison Square Garden presentation, featuring presenters such […]
Instagram is upping its ante in the advertising world by offering marketers the option to bring videos to their Carousel ad format with a simple swipe. “We think this combination of video and carousel is very powerful,” says James Quarles, Instagram’s global head of business and brand development. “The immersive nature of sequential video allows […]
Amazon Prime Video has headed across “the pond” to pick up its latest series, the British period drama series Doctor Thorne. The series was adapted by Downton Abbey creator Julian Fellowes, in an agreement with The Weinstein Company. Doctor Thorne is based on the classic 1858 novel by Anthony Trollope and stars Tom Hollander (Mission: […]
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