Facebook has rapidly become something of a news brand (even if CEO Mark Zuckerberg insists it’s not a “traditional” media company). Now the social giant is announcing the Facebook Journalism Project, an initiative aimed at strengthening Facebook’s ties with journos and news orgs. The Project will involve working with media partners to create new […]
You may or may not know this, but Verizon never actually agreed to buy all of Yahoo – just its core internet business. What’s left of it, a holding company for Yahoo’s 35% stake in Yahoo Japan and it’s 15% stake in Chinese e-commerce giant Alibaba, was never going to be able to keep the […]
Unlike its content, Snapchat’s tax bill won’t disappear anytime soon. Snapchat parent Snap Inc. says that’s is making London its primary non-US office, and that it will collect all international revenue through its U.K. business effective immediately. Notably, the social media company – which is by all accounts gearing up for an IPO – is […]
For the first time, Facebook is moving aggressively to monetize video. As first reported by Recode, the social giant has told ad agencies and publishers that it’s preparing to test “mid-roll” ads on videos from select publishers. The mid-video ads can interrupt videos after users have watched them for a minimum of twenty seconds. Videos […]
Stop the presses – The Onion has gone Hollywood, inking a three-movie deal with Lionsgate. While the satirical news brand has ventured into TV and video in the past, this is its first foray into film. Under the deal with Lionsgate, Onion production arm Onion Studios will team up with production company Serious Business (Comedy […]
No more linear TV for Coco? At Variety’s Entertainment Summit during CES, Turner President David Levy said that Conan O’Brien’s TBS talk show might evolve into a mostly digital show. “The definition of a television network in 10 years, what’s that going to mean? Premium video content is what’s really important to Turner,” he said. […]
Business Insider’s Jeff Dunn got a chance to take preliminary look at Hulu’s upcoming live TV service, expected to debut later in Q1. Some details: The service – simply called Hulu – allows viewers to pick out clusters of shows, genres and networks, giving the service a chance to get a sense of their taste. […]
Apple announced that its App Store pulled in $2.7 billion in 2016 subscription fees – a whopping 74% uptick from the year before. Netflix, HBO Now, Line, and Tinder were among the year’s most popular purchases. The company also says it paid app developers $20 billion last year, a 40% increase from 2015. Apple’s standard […]
At CES, Verizon’s AOL is announcing the launch of BrandBuilder, a new set of goal-based advertising formats and programs across display, video and mobile. The program is divided into the separate programs Director, Buyer, and Beta. The Director program is aimed at building brand awareness, while the Buyer program is designed to drive direct responses […]
Hulu’s much-awaited internet-based live TV service now has a rough price point – and it’s pretty low. According to CEO Mike Hopkins, the service will come in at under $40 per month. AT&T’s competing service DirecTV Now, which debuted late last year, was initially said to have a $35-per-month price tag, but that turned out […]
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