Hulu TV service will offer content recommendations, two streams

Business Insider’s Jeff Dunn got a chance to take preliminary look at Hulu’s upcoming live TV service, expected to debut later in Q1. Some details: The service – simply called Hulu – allows viewers to pick out clusters of shows, genres and networks, giving the service a chance to get a sense of their taste. On the home screen, viewers will then be fed a selection of shows and movies that the service thinks will be of interest. According to Hulu Product SVP Richard Irving, recommendations will differ depending on what device is being used and time of day. The company says the default will be two concurrent streams. That’s the same as Netflix’s base plan, but not necessarily enough to serve a multi-person household looking to replace a pay-TV subscription. Still, Hulu says it will be offering the option of paid ad-ons. The service will offer both live and on-demand shows side-by side. You can check out Dunn’s write-up here.

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