Multi-channel network MiTu and Maker Studios announced a partnership to create content for brands that want to reach U.S. Hispanic millennials online. Maker will work with MiTu’s Hispanic talent to produce “culturally relevant” programming that will be short-form and meant for English and Spanish-speaking audiences. MiTu’s networks pull in 55 million subscribers across its channels, […]
AOL set premiere dates for its fall lineup, including the second season of #CandidlyNicole (Oct. 9), Zoe Saldana’s My Hero (Oct. 24), Laugh Lessons with Kevin Nealon (Oct. 6) and Tiffany Shlain’s The Future Starts Here on Oct. 23. Previously announced series True Trans with Laura Jane Grace bows Oct. 10 in a ten-ep season. […]
Otter Media, the joint venture between The Chernin Group and AT+T, bought a majority stake in multi-channel network Fullscreen. As reported in July, Otter Media’s pending deal will put Fullscreen’s value between $200-$300 million. FS founder and CEO George Strompolos made the announcement in a blog post yesterday, noting that all of FS’s management team […]
Hulu gave a straight to series order for JJ. Abrams’ Bad Robot Productions. Based on Stephen King’s novel, called 11/22/63, the thriller follows an English teacher who travels back in time to prevent the assassination of President John F. Kennedy. Friday Night Lights’ Bridget Carpenter will write the script and executive produce the drama with […]
The Alibaba Group, the e-commerce giant operating out of China, closed its trading day on Friday at $93.89 a share – a 38 percent increase from its initial public offering price. The New York Times reports the strong debut could mean a bump for Yahoo, which owns a large stake in the company. As of […]
YouTube announced its biggest investment yet in its mega creators since its $100 million YouTube Original Channels Initiative in 2011. Recode reports that YT didn’t give a specific number, but that it plans to invest “millions.”
Collective Digital Studio added entertainment channel AfterBuzz TV to its network. The YouTube channel was created by E! host Maria Menounos as a TV fan talk show, and receives 20 million weekly downloads from more than 150 countries. “We wanted to work with AfterBuzzTV because their concept is one that’s rarely seen in the online […]
Ahead of schedule, Microsoft shuttered Xbox Entertainment Studios yesterday. The company cut 2,100 jobs out of the planned 18,000 layoffs predicted by the end of the year. However, XBE Chief Nancy Tellem and Executive Vice President Jordan Levin will remain with the company and continue to sell the studio’s programming and even the studio itself, […]
The studio behind Grace Helbig and Mamrie Hart’s #HeyUSA show, Astronauts Wanted, announced a new YouTube series called The Feels. YT celebs Andrea Russett, Hannah Witton, Simone Shepard, Laci Green and SmoothieFreak will take questions on dating and love from fans every week in each episode. The 12 episodes of the first season will debut […]
Maker Studios and America’s Funniest Home Videos have partnered on a new YouTube initiative to create original short-form programming for YT celebs. ShayFV, a weekly 17-epsiode five minute clip show starring Shay “Shay Carl” Butler will be the first series to debut, on Oct. 19. Other digital stars like Jason Horton, Ceciley Jenkins and Ed […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.