Nielsen’s study of Twitter activity around live prime-time broadcasts and cable TV revealed that social media is an indicator for general audience engagement. Nielsen’s Neuro division specifically noted that changes in Twitter TV activity correlate to emotion, memory, and attention 79.5 percent of the time.
YouTube’s “Superwoman,” otherwise known as the largest video site from Lilly Singh, will join forces with Collective Digital Studio on a series that’s a spy/ comedy/beauty mash-up. Called Lana Steele. Make-up Spy, Singh will play a secret agent who goes undercover using “the art of make-up” over a span of 12 scripted episodes. Eps will […]
Amazon is ramping up its mobile gaming division, rolling out recent acquisitions and multiple original games on Apple devices. For the first time, four different Amazon Game Studios titles will come to the iOS world, including horror game Lost Within, sci-fi adventure Tales From Deep Space, haunted adventure Til Morning’s Light and arcade game To-Fu […]
Netflix secured the global rights outside of North America for The Returned, a zombie drama from FremantleMedia. Adapted from the French series Les Revenants, Netflix will stream each new episode 24 hours after its March 9 U.S. TV debut on A&E. The U.S. version is executive produced by Carlton Cuse (Bates Motel) and Raelle Tucker […]
Hulu unveiled the A-list guest list for the second season of its original series Deadbeat, set to premiere on April 20. The stoner-comedy, produced in part by Lionsgate Television, will welcome James Franco, Danny DeVito, Fred Armisen, Michael Ian Black, Gilbert Gottfried, Jim Norton, Zachary Levi, and Finn Wittrock in the latest season. Lionsgate is […]
Just after executive producing Oscar-nominated documentary Virunga with Netflix, Leonardo DiCaprio is teaming up with the streaming service again for a new slate of environmental docs. DiCaprio’s Appian Way production company will have a multi-year first-look deal that covers original docs and docu-series as well as acquisitions. Netflix dished out $12 million for Cary Fukunaga’s […]
HBO’s a la carte streaming service will be called HBO Now, and will cost $15 per month. The Verge reports that the premium cable network plans to roll it out in early April, with Apple as a potential launch partner. Still not decided is if the stand-alone app will include the same full access to […]
NBC’s Today show unveiled the new social cross-platform community for parents sponsored by Johnson’s, called the Today Parenting Team, in its #OrangeRoom. Inspired by the “organic, visible conversation” happening on air and among viewers, NBC News Senior Vice President of Brand Partnerships and Strategic Content Jen Brown said the new parenting platform was a natural […]
Netflix picked up the rights to Director Cary Fukunaga’s drama Beasts of No Nation for $12 million, beating out Fox Searchlight and Focus. Starring Idris Elba, the film follows a guerilla army commander in a West African country who takes a young boy under his watch. So far, the streaming service’s biggest film acquisition was […]
Netflix released the premiere dates for its upcoming slate of originals yesterday, including the anticipated third season of Orange is the New Black and the follow-up to Wet Hot American Summer. Also in the pipeline: Original Series: – Between May – Sense8 June 5 – Orange is the New Black June 12 – Wet Hot […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.