NBC’s Today show unveiled the new social cross-platform community for parents sponsored by Johnson’s, called the Today Parenting Team, in its #OrangeRoom. Inspired by the “organic, visible conversation” happening on air and among viewers, NBC News Senior Vice President of Brand Partnerships and Strategic Content Jen Brown said the new parenting platform was a natural for Today.com. “So many parents rely on the power of collective wisdom, myself included…[it’s] a community that offers easy access to a shared wealth of knowledge and personal experience,” Brown said. Team members will have their own profile pages on the site, and can earn special contributor badges on their blogs and social channels as well as help create new content for both web and the show. TPT was created as a mobile-first platform based on comScore data, which showed that 98 percent of mothers on Today Parents are exclusive to the mobile destination.
The Stand, CBS All Access’ television adaptation of the storied 1978 Stephen King novel, will debut December 17. Starring Whoopi Goldberg, Alexander Skarsgard, James Marsden, Odessa Young, Jovan Adepo and Amber Heard, the limited series unfolds around King’s apocalyptic struggle between good and evil after a plague destroys most of the country. Ben Cavell serves […]
Get ready cats and kittens. Joe Exotic (working title), UCP’s limited series starring and exec-produced by Kate McKinnon, scored a straight-to-series order by both the NBCU television and streaming divisions. In an unprecedented move, project will roll out across broadcast net NBC, streamer Peacock, and a basic cable net USA. Series is based on the […]
Dennis Quaid is the cat’s meow. He’s partnering with ITV America’s Leftfield Pictures for unscripted TV project Saving Dennis Quaid, which he’ll star in and exec produce. Project documents the animal lover’s recent headline-making pet rescue where he and partner Jimmy Jellinek set out on a mission to adopt a 6-year-old black cat from Lynchburg, […]
Big news at Turner Sports, as the company lands a multiyear extension of its partnership with Shaquille O’Neal. Shaq’s expanded role gains the Basketball Hall of Famer more airtime, including on TNT’s Inside the NBA and NBA on TNT, as well as contributions to NBA.com. He also will develop projects throughout the WarnerMedia portfolio including […]
The 74th Annual Tony Awards ceremony will go on, presented digitally sometime in the fall. Date and platform are TBA. The event had originally been scheduled for June 7, but was replaced by plans for a streaming special on the same date due to COVID-19. That special was postponed amid unrest over the George Floyd […]