Hulu signed AT+T to sell its subscription service to customers through web and mobile apps. However, the deal does not include offering Hulu on AT+T’s pay-TV service. Hulu has other deals with Cablevision Systems and five other small cable operators to resell the SVOD service at $7.99 a month. AT+T’s other OTT initiatives include Otter […]
Facebook will start instantly adding select articles from nine publishers, including NBC News, The New York Times and BuzzFeed, to users’ newsfeeds on mobile devices. Through Instant Articles, FB will save publishers an average of eight seconds, i.e. the time it takes for its 1.25 billion users to access content. Publishers will get 100 percent […]
For $4.4 billion and at $50 a share, Verizon announced plans to acquire AOL. Under the deal, Verizon will own Adap.tv, Convertro, Moviefone, and entities such as Huffington Post and TechCrunch, among other assets. The combination of the networks will amass to the scale of Facebook and Google, according to a statement from AOL, with […]
Amazon Studios signed off on six new pilots for kids’ series, including four animated and two live-action. The animated pilots are The Adventures of Knickerbock Teetertop, Lost in Oz, Lily the Unicorn and Bear in Underwear; live-action offerings include A History of Radness and The Kicks. The pilots will hit Amazon Prime Video for customers […]
Fusion is teaming with the son of Modern Family actress Sofia Vergara for a series exclusively for Snapchat. Manolo Gonzalez Vergara will create six episodes that offer a peek into his mother’s career, from his perspective. Vergaraland premieres on Fusion’s Snapchat Discover channel this summer. “I’m thrilled to have partnered with Fusion on Snapchat, and […]
Last week, Snapchat unveiled a new ten-second advertising format that costs two cents per view and will run between articles and videos on its Discover section. Discover launched in January with media partners such as Daily Mail, Vice, MTV, CNN, and Cosmopolitan; advertisers were originally paying $100 CPMs (the cost to reach 1,000 viewers), twice […]
Houston, we have a video viewability problem. Nearly 46 percent of video ads across desktop and mobile web are never seen, according to a new report from Google. Based on the video ads the search giant serves across the web, that number does not include spots on YouTube. Google reports 91 percent of YT video […]
Endemol Beyond’s NewFronts presentation Thursday highlighted plans to launch two new digital-first networks. First is pop culture-focused Looksy and second is Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who have almost 30 million YouTube subscribers between them. Looksy will have plenty of new content, including scripted series […]
TheStreet kicked off its event by announcing four new shows and letting the crowd know that TheStreet TV’s team produces more than 600 pieces of content each month. The programs will be Disruptors, which introduces viewers to the latest tech gadgets; Perspectives From Wall Street, which will feature TheStreet.com cofounder and chairman Jim Cramer along […]
Whistle Sports made its NewFront debut Wednesday. It took place at the Hard Rock Café in Times Square and aimed to not just inform agencies about its successes since its January 2014 launch, but also to introduce new communities aimed at fitness and soccer that it plans to develop this year. Short-form video shows in […]
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