Endemol Beyond’s NewFronts presentation Thursday highlighted plans to launch two new digital-first networks. First is pop culture-focused Looksy and second is Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who have almost 30 million YouTube subscribers between them. Looksy will have plenty of new content, including scripted series Neurotica and reality series True Internet Tales. Smasher will feature international imports Rule’m Sports and Legends of Gaming from Endemol Beyond UK. The company is also launching two new series with ubiquitous rapper Pitbull: MasterClass, which focuses on encouraging viewers to live life to the fullest, and Pitbull Presents, an introduction to a few of the everyday people in Pitbull’s life who are important to him. Pitbull is already involved with Endemol series Gentleman’s Code and The Most Bad Ones. Endemol just signed a deal with American Idol finalist Jessica Sanchez that will have the singer featured in a number of the brand’s series.
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