Snapchat snagged a deal with Live Nation Entertainment for a new Live Stories feature, beginning with last weekend’s Las Vegas’ Electric Daisy Carnival. Live Stories showcases content at festivals and concerts owned by Live Nation in a partnership that will last through 2016. Each edition of Live stories has attracted an average of 20 million […]
Snapchat launched its first “geofilter” advertising deal with McDonald’s this week. The set of sponsored filters from the fast food chain includes a cheeseburger and fries, and other brand-specific images. Assuming the audience takes to the branded filters, this is likely just the beginning – the majority of Snapchat’s users are young and female, a […]
Twitter marches on despite its recent CEO shake-up. Native videos, Vines and GIFs will autoplay in timelines and across Twitter feeds, and videos will appear in a larger format. The big news for advertisers: a new, transparent standard for how brands will be charged. Now, a video view will only be chargeable when it’s 100 […]
Breaking Bad star Aaron Paul is making his way back to TV, joining Hulu’s drama The Way as the new male lead. Based on the script by Jason Katims and his True Jack Productions head of development Michelle Lee as well as Parenthood’s Jessica Goldberg, series is set to premiere on the streaming service next […]
Netflix dished out a cool $60 million for the Brad Pitt film it nabbed last week, according to The Hollywood Reporter. Called War Machine, Animal Kingdom’s David Michod wrote the screenplay and will direct; Netflix and Pitt’s Plan B studio will produce. Film begins shooting in August, and will hit the streaming service in 2016 […]
New Form Digital released nine new, original scripted shorts from its Incubator Series 2 yesterday. Eleven originals were “incubated”; two sold prior to production, to Refinery29 and Maker Studios. The studio’s Incubator Series develops scripted original concepts from emerging digital talent. “Since New Form Digital launched one year ago, we have produced twenty-five pilots and […]
Supergravity Pictures inked a deal with Vimeo to digitally distribute four films within the next year. Movies under the deal, including thriller Chosen, will also get limited theatrical distribution and be available for purchase on Vimeo on Demand for 30 days. Supergravity, rolled out last year by Max Benator and Marc Hustvedt (Camp Takota), was […]
Talk about 20/20 vision: Over-the-top programming and video revenue will bring in $51.1 billion by the year 2020, according to a new report from Digital TV Research. The revenue predicted in the next five years will nearly double the $26 billion expected to roll in this year. The U.S. will remain the top market in […]
Winona Ryder is the next star to sign on to a Netflix original. She will join the supernatural thriller from Matt and Ross Duffer (horror short We All Fall Down), called Montauk (wt), an eight episode series premiering next year. The brothers will executive produce along with Shawn Levy and Dan Cohen. Plot revolves around […]
YouTube is ramping up the video game live streaming competition this summer. After Amazon snatched up Twitch in a $1 billion deal from Google a year ago, YT is now working on its own site and app dedicated to video game live streams. Called YouTube Gaming, there will be a page for each of the […]
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