Well, that only took a moment. Twitter has already monetized Moments, its barely two-week old curated content feature. Just like Moments of the un-sponsored variety, Twitter’s new native ad format Promoted Moments consists of an aggregation of tweets centering on a certain topic or event, heavily employing photos and auto-play videos. (Promoted moments are clearly […]
Instagram has launched Boomerang, a new standalone app. Boomerang takes a one-second burst of five photos, then runs the image together, forward and backwards, on a continuous loop. The result is a GIF-like silent video. The app doesn’t feature its own news feed, but the videos can easily be shared via messenger apps and social […]
Some unsolicited advice: If the directors of Hostel and Kill Bill ask you to make the scariest video you can muster, it can’t hurt to heap on the gore. Just in time for Halloween, Director Eli Roth has announced #15SecondScare, an Instagram contest aimed at eliciting 15-second shorts from users. Celebrity judges will include Quentin […]
And to think, community college is supposed to be relatively inexpensive. Yahoo announced that its recent foray into big-budget original programming (namely, Community, Sin City Saints, and Other Space) has proven anything but lucrative. The company wrote off the cost of the three shows, taking a $41.7 million charge in Q3. “[W]e couldn’t see a […]
YouTube’s subscription service is coming, and soon. Dubbed YouTube Red, it will feature several original series, which will begin rolling out early next year. Those include Scare PewDiePie, a reality series starring Felix “PewDiePie” Kjellberg, and Lazer Team, a feature-length action comedy from Fullscreen Films and Rooster Teeth. YouTube Red will also allow users to […]
At Monday’s WSJDLive Conference, Apple CEO Tim Cook revealed the release date for the new Apple TV. According to Cook, Apple will begin taking orders for the set-top box on Monday, October 26. Shipments begin at the end of the week.
Vice and Buzzfeed may be getting some competition from a traditional network. CNN has funded the launch of Great Big Story, a new digital network specializing in news-heavy video stories. Great Big Story’s content will be available via a web site, as well as apps for both iOS and Android. Just as significantly, its content […]
YouTube’s subscription service is coming, soon. Dubbed YouTube Red, it will feature several original series, which will begin rolling out early next year. Those include Scare PewDiePie, a reality series starring Felix “PewDiePie” Kjellberg, and Lazer Team, a feature length action comedy from Fullscreen Films and Rooster Teeth. YouTube Red will also allow users to download […]
Michelle Obama, content creator? The White House announced via press release that the First Lady plans to launch the Better Make Room campaign, part of her Reach Higher initiative aimed at encouraging higher education. The Better Make Room campaign, targeting Gen Z, will be geared toward educating students about the importance of continuing some form […]
Re/Code reports that YouTube will introduce a slate of programming for its upcoming paid subscription service tomorrow. Over a year ago, YouTube announced that it intended to “fund new content from some of our top creators.” And according to Re/Code’s sources, some of said content will wind up behind YouTube’s subscription paywall. (It’s a […]
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