Horror producer Jason Blum (Paranormal Activity, Insidious, all of your nightmares) is about to start scaring you in real time, according to Variety. Starting at 10pm EST tonight, Blum will debut Fifteen, a live horror experience streamed over Periscope. The idea was conceived by writer/director Ryan Turek and Gavin Michael Booth, Director of Development […]
Netflix is heading to the Middle East. The company’s website has posted three job ads that are kind of a dead giveaway: Marketing Planning and & Analysis Manager, EMEA as well as Senior Manager, EMEA Marketing Insights and Social Media Manager for Middle East. In an email to IGN Middle East, Joris Evers (Netflix’s VP […]
What do Andy Samberg, “Weird Al” Yankovic, and Wyclef Jean have in common? If you answered “sports,” then, bizarrely enough, you’re correct. They and others will appear in videos on The Kicker, a sports and comedy-centric streaming video site from Above Average, the digital media arm of Broadway Video, Lorne Michaels’s production company. The site […]
Speaking of long-awaited arrivals: YouTube Red, YouTube’s new subscription service, officially launched yesterday. All U.S. customers are eligible for a 30-day free trial, after which the service will cost $9.99 a month.
IBM has announced plans to acquire the Weather Company’s digital businesses. That includes the company’s business-to-business, mobile, and cloud-based web properties. The Weather Channel will remain a separate entity. While no financial terms were disclosed, the Wall Street Journal reports that the deal is valued at more than $2 billion. The deal is tentatively expected […]
During a Q3 Earnings call, newly minted Twitter CEO Jack Dorsey announced plans to roll out new TV ads during the World Series. But unfortunately for Twitter, the call wasn’t all peanuts and Cracker Jacks: Dorsey revealed that while the company’s revenue is growing, growth remains stagnant. Twitter had an average of 307 million active […]
Snapchat is trying out a new feature. On Monday, the company unveiled a Discover channel full of nothing but multimedia advertiser content, promoting Sony Pictures Entertainment’s new James Bond movie Spectre. There are numerous Discover channels in Snapchat, but in the past marketers have had to place ads alongside publisher content, as opposed to claiming […]
Yahoo streamed the first-ever Internet-exclusive NFL game Sunday. According to Yahoo and the NFL, 15.2 million unique viewers (about 10 million of them in the U.S.) caught the match-up between the Buffalo Bills and the Jacksonville Jaguars. There were over 33.6 million total views across all devices – 460 million total minutes. But as
There’s just no stopping this guy. Over the weekend, Felix “PewDiePie” Kjellberg became the first YouTuber in history to garner over 40 million subscribers. He averages over 18,000 new subscribers per day.
You didn’t really think the digital space could contain the Vice juggernaut, did you? CEO Shane Smith told CNBC and the Guardian that the media company will be launching a TV channel in the U.S., as well as a dozen throughout Europe, within the next 12-18 months. Smith wouldn’t say who Vice’s U.S. media partner […]
Partner Post: 500 channels. Infinite streaming. Endless choice. Great American Media's Bill Abbott has a clear answer on how to build loyalty anyway — and it starts with brand.