FOR IMMEDIATE RELEASE
Cynopsis Names Stanley 1913 Brand of the Year as Luminary Award Recipient for 2026 Sports Awards
NEW YORK, NY — Feb 17, 2026 — Cynopsis today announced Stanley 1913 as the Brand of the Year Award recipient for the 2026 Cynopsis Sports Awards, recognizing the brand as Luminary Award winner for redefining modern brand building through cultural relevance, inclusivity, and sustained consumer connection.
The Stanley 1913 brand has continuously and successfully evolved its positioning and product mix to meet the complex needs of today’s consumers, participating in culturally relevant moments across sport, culture, wellbeing, and style.. Through innovative product design, inclusive marketing, and strong cultural visibility, the brand expanded beyond its traditional core audience while remaining authentic to its 100+ year history.
Stanley 1913’s transformation has reinforced brand presence across daily routines connected to sport—reshaping how consumers engage with products once defined solely by function, now leaning in on performance-based design to elevate one’s use and product experience.
“Stanley 1913 is a perfect example of what happens when a brand with heritage chooses to continuously evolve — and does it well,” said Stephanie Cronk, Brand Director of the Cynopsis Sports Awards. “They didn’t abandon their heritage; they expanded it. By leaning into culture, community, and modern lifestyles while staying grounded in who they’ve always been, Stanley 1913 has built real relevance with a broader audience. That balance of authenticity and growth is what makes them our Brand of the Year.”
“From the elite preparation of athletes like Messi and Caitlin Clark to the vibrant energy of the global football community, Stanley 1913 fuels the essential rituals and moments that define sport,” said Kate Ridley, Chief Brand Officer at Stanley 1913. “We are grateful for this recognition and proud to be recognized as a vital part of the athlete and fan journey.”
The 2026 Cynopsis Sports Awards will culminate in a live awards gala on June 4, 2026, from 4-7PM in New York City, where Stanley 1913 will be formally honored alongside other organizations and leaders shaping the future of sports media and marketing.
Entries for the 2026 Cynopsis Sports Awards are now open. Programs and campaigns that moved sports media forward over the past year are encouraged to submit for consideration.
For more information about the Cynopsis Sports Awards or to submit an entry, click here.
Media & Contact Information:
For general inquiries, contact: Stephanie Cronk, scronk@accessintel.com.
For sponsorship opportunities, contact: Vernesa Merdanovic, vmerdanovic@accessintel.com.
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About Cynopsis:
Chief Marketer Network’s Cynopsis is the publisher of three free trade publications for the television, media, digital, and sports TV industries. Beyond its flagship newsletters, Cynopsis produces high-impact networking events, virtual summits, educational webinars, community surveys, and benchmarking awards programs that recognize excellence and foster innovation throughout the industry.
About Chief Marketer Network:
The Chief Marketer Network (CMN) is a leading marketing intelligence hub connecting a global portfolio of nine specialized media brands that span the primary channels of media and marketing — from advertising technology to PR and communications. With an aggregate audience of over 1 million marketing professionals, CMN delivers curated insights, trend forecasting, and cross-disciplinary coverage that empower marketers to stay ahead of what’s next. Trusted by industry leaders, the Chief Marketer Network is the go-to resource for actionable intelligence across the evolving marketing landscape. CMN brands include AdExchanger, Event Marketer, Chief Marketer, PRNEWS, LeadsCon, AdMonsters, Cynopsis, and Cablefax.
About PMI WW Brands, LLC.
PMI WW Brands, LLC manufactures, markets, and sells innovative food and beverage containers under the iconic Stanley 1913 brand.
Stanley 1913: Built for Life®.
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com.
