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Cynopsis 03/02/26: “The Studio” Picks Up Producers Guild Award
Monday March 2, 2026 IN THE NEWS Rob Bonta said he is speaking with fellow attorneys general about concerns surrounding Paramount Skydance’s proposed acquisition of Warner Bros. Discovery. As the AG of California, Bonta noted that the state has a vested interest in safeguarding competition, given its central role in the entertainment industry. In […]
03/01/26: Cynopsis Jobs
Sunday March 1, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of judges to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior leader in sports media, advertising, streaming, or brand strategy, […]
Cynopsis 02/27/26: Netflix Drops Out
Friday February 27, 2026 IN THE NEWS Netflix drops out. The board of Warner Bros. Discovery said Thursday that it had determined that Paramount’s sweetened offer of $31 per share qualifies as a “superior proposal,” activating a four-business-day window for Netflix to match or exceed the bid – and Netflix dropped out. “This transaction […]
Cynopsis 02/26/26: HBO Renews “Industry” for Fifth and Final Season
Thursday February 26, 2026 IN THE NEWS The FCC is opening an inquiry into broadcast sports rights, citing growing frustration among fans trying to track down the games they want to watch. In a Public Notice, the agency’s Media Bureau said that while many matchups remain available for free over-the-air, an increasing number have […]
Cynopsis 02/25/26: MGM+ Renews “Robin Hood”
A Cynopsis Message From A+E Global Media Wednesday February 25, 2026 IN THE NEWS Did you see this coming? Warner Bros. Discovery received a revised bid from Paramount Skydance – and the company’s board determined it could reasonably be considered a superior proposal to Netflix’s. The new Paramount offer includes a purchase […]
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From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align...
