Disney Media Upfront March 13-15 Rita Ferro, president of sales for Disney-ABC, gave CynKids the playbook for how the company aims to top its 2016 Upfront – which yielded a 20 percent spike in ad commitment volume across Disney Channel, Disney Junior, Disney XD and Radio Disney, among other properties. With content including live-action series […]
Press Releases
Crown Media Family Networks 3/29/17
March 29 Crown Media Family Networks Crown Media Family Networks an Upfront celebration for media buyers on Wednesday at NYC’s landmark Rainbow Room. Bill Abbott, Crown Media president & CEO, opened the presentation with brief remarks about the Hallmark brand. “Our brand has become one of the highest profile brands in entertainment with high quality […]
Cartoon Network 3/30/17
March 30 Cartoon Network Cartoon Network announced a 2017-18 slate of content that spans a wide spectrum of platforms, designed for greater content experiences that drive engagement across all screens. Programming includes 6 new series and 7 returning shows, as well as more than 20 original mobile and console games. “Cartoon Network has cracked the […]
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Putting YouTube First
Before most legacy outlets had started thinking seriously about YouTube, Rachel Stockman, President of Law&Crime,...Gen Z Isn’t Loyal to Media Platforms – They’re Loyal to Relevance
By Julie Clark, SVP, Diversified Markets, Media & Entertainment Streaming habits, social behavior and content...From Automation to Alliance: Redefining the Publisher-Advertiser Relationship for the New Era
By Will Bachrach, Chief Revenue Officer at Next Millennium Media Many publishers today find themselves...
