Disney Media Upfront March 13-15 Rita Ferro, president of sales for Disney-ABC, gave CynKids the playbook for how the company aims to top its 2016 Upfront – which yielded a 20 percent spike in ad commitment volume across Disney Channel, Disney Junior, Disney XD and Radio Disney, among other properties. With content including live-action series […]
Press Releases
Crown Media Family Networks 3/29/17
March 29 Crown Media Family Networks Crown Media Family Networks an Upfront celebration for media buyers on Wednesday at NYC’s landmark Rainbow Room. Bill Abbott, Crown Media president & CEO, opened the presentation with brief remarks about the Hallmark brand. “Our brand has become one of the highest profile brands in entertainment with high quality […]
Cartoon Network 3/30/17
March 30 Cartoon Network Cartoon Network announced a 2017-18 slate of content that spans a wide spectrum of platforms, designed for greater content experiences that drive engagement across all screens. Programming includes 6 new series and 7 returning shows, as well as more than 20 original mobile and console games. “Cartoon Network has cracked the […]
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CTV or Not CTV? Sorting Signal from Noise in the Connected TV Boom
With so many ad formats and devices now labeled “CTV,” are we seeing innovation –...Spooky Season, Big Business: The Marketing Magic of Halloween
Halloween season has transformed from a costume-and-candy pit stop into a full-blown cultural economy. Sean Reed,...ScreenShift’s “Aha” Moments
What were the key takeaways and “aha” moments the October 14 ScreenShift event? We asked...
