Sony shored up anticipation for PlayStation VR with this week’s trailer that “transports you to a new world of unexpected gaming experiences” with peeks at the likes of Farpoint, PlayStation VR Worlds, and RIGS Mechanized Combat League. Meanwhile, Polygon spotted that the space requirement for PlayStation VR is a suggested 9.8 feet by 6.2 feet, according to the Sony website.
Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
Monday August 18, 2025 IN THE NEWS NFL Network averaged an all-time high of 2.1 million viewers for the first week of its preseason games, up 44% over last year’s Week 1. Topping the chart were the Dolphins-Bears matchup with 2.34 million viewers, followed by Browns-Panthers with 2.24 million. AI images that accompanied a […]
Sunday August 17, 2025 For the Media Pros in Transition If you’re exploring new roles, we want you in the room. Cynopsis ScreenShift is opening 10 discounted spots at $99 for job seekers to join us Oct 14 in NYC—starting at 3PM with roundtables, panels, and networking. Request access: marketing@cynopsis.com
Friday August 15, 2025 IN THE NEWS Netflix more than doubled its overall US Upfront commitments this year, in line with expectations. That news comes from President of Advertising Amy Reinhard, who reported year-over-year growth across all key categories including Retail, CPG, Telco, Health & Wellness, Entertainment and Tech. On the live front, added […] A CYNOPSIS MESSAGE FROM OMEDA Thursday August 14, 2025 IN THE NEWS BIA Advisory Services has lowered its 2025 outlook for local advertising to $169 billion, down 2.4% versus last year, and a 1.5% decrease from the company’s earlier estimate of $171.4 billion. Economic pressures such as consumer sentiment, tariffs, high interest […]Cynopsis 08/15/25: Telemundo launches sports FAST channel
Cynopsis 08/14/25: Fox swings big with Bill Burr
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