A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]
Yahoo NewFront: April 28, 2014
CEO Marissa Mayer opened Yahoo’s NewFront event last night at Lincoln Center, touting the four biggest areas the company is expanding on: mobile, social, native and video. New offerings include: Yahoo Originals on Yahoo Screen: From Michael Tollin (Smallville, Coach Carter) comes the newest NBA team in Last Vegas, the Sin City Saints, in a […]
Yahoo Digital 2013
NewFronts 2013: Yahoo! Programming Yahoo’s video strategy has centered on two “verticals”: comedy and women’s lifestyle programming. This year’s NewFront expanded that portfolio with: Tiny Commando: A new comedy series created by Ed Helms (The Office, The Hangover). Starring Helms, Zachary Levi, Gillian Jacobs, and a bunch of other comedy veterans, this show from Principato-Young Entertainment follows […]
Advertisement
CynCity
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
