Cynopsis Backstage at the Upfronts – 04/28/15: Yahoo, Buzzfeed, Maker & Revolt

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]

Yahoo NewFront: April 28, 2014

CEO Marissa Mayer opened Yahoo’s NewFront event last night at Lincoln Center, touting the four biggest areas the company is expanding on: mobile, social, native and video. New offerings include: Yahoo Originals on Yahoo Screen: From Michael Tollin (Smallville, Coach Carter) comes the newest NBA team in Last Vegas, the Sin City Saints, in a […]

Yahoo Digital 2013

NewFronts 2013: Yahoo! Programming Yahoo’s video strategy has centered on two “verticals”: comedy and women’s lifestyle programming. This year’s NewFront expanded that portfolio with: Tiny Commando: A new comedy series created by Ed Helms (The Office, The Hangover). Starring Helms, Zachary Levi, Gillian Jacobs, and a bunch of other comedy veterans, this show from Principato-Young Entertainment follows […]