A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]
Revolt Upfront: April 22, 2014
Six-month-old Revolt’s Upfront bash was like no other. “That Millennial s*** is whack,” music net founder Sean Combs told the packed house at NYC’s Marquee Tuesday Night. “No one likes to be called that. I’m coming up with a new name.” Combs did come up with a new name for the Upfront: Omni-front, to describe […]
CynCity
Cynsiders
How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...