PopSugar got sweeter with eight new original programs and 11 renewed series at its NewFront presentation at the Industria Superstudio. Over the next year, the media company, which targets women 18-40, will unveil new programs from NBC‘s Community Gillian Jacobs and Katherine Schwarzenegger (yep, Arnold and Maria’s daughter) as well as a partnership with MCN […]
CynCity
Cynsiders
Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...MAGNA: Ad Growth Looking Up
IPG Mediabrands’ MAGNA revised its 2024 US ad growth estimate upwards, to 11.4% (8.9% excluding...CTV + DOOH = More Voter Engagement
As political campaigns navigate a rapidly changing media landscape this election season, the integration of...